media
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Virality-Driven Consumption: Where Sharing Meets Buying in Japan
The Spread of Short-Term Hits as Consumer Behavior In recent years, short-term viral products—particularly food items—have become increasingly prominent on Japanese SNS (social networking services) as well as in convenience stores and supermarkets. For example, items such as salt bread, seasonal limited-edition flavors, or specific branded snacks often gain attention on social media, with many users…
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Case Study: Between
Client’s KPI Strategy Services We Offered What Client Say “aix’s ASO and media-building capabilities made it possible for us to make a meaningful entry into Japan, which was our first leap into the global market. aix is like a team located in Japan, providing us with timely and efficient marketing action items that embrace Japan’s…
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