Jamie Lou Borile
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Tokyo Game Talk: An Evening of Insights and Networking
Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.
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Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.
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Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
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Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.
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The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.
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Google’s Decision to Retain Third-Party Cookies: What It Means for Marketers and Advertisers
Google’s decision to retain third-party cookies impacts marketers and advertisers. Discover the implications and future strategies for a privacy-first internet.
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Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
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Japanese Gen Z Trend Report: Trending Events and Things
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
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Where Do Japanese People Get Their News in 2024?
Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.
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Insights from WWDC 2024: Key Takeaways for App Marketers
Discover the latest updates from Apple’s WWDC 2024 and learn how they can transform your app marketing strategy. From iOS 18 customization to advanced AI features, stay ahead with these innovative tools and insights.
Recent Posts
- Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
- Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
- Why Micro-Influencers Are Driving Brand Success in Japan
- The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
- Case Study: Helio Games’ Amikin Adventure
Categories
- ASO 65
- Case Study 20
- Creatives 10
- Growth Insight 92
- Trending in Japan 104
- 韓国市場トレンド 1
Tags
app store optimization aso ASO index case study creatives cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile growth mobile marketing news screenshots top apps trends Webinar
