From a client’s perspective running CPE campaigns, CPA directly impacts overall campaign performance and CV volume.
Using Puzzle & Survival as a reference, the data below illustrates how performance changes when accessing local media directly with the same budget.
Contents
App Overview
Puzzles & Survival is a mobile game that combines puzzle mechanics with stategy game elements (it is called “castle game” genre in Japan). Players complete matching puzzles to gather resources and upgrade their base. This is a step-up, multi-point reward campaign — users receive rewards for each milestone they reach, even if they stop before finishing, making it possible to withdraw without pressure once a comfortable level is reached. The realistic clear lines are Level 17 (free-to-play) or Level 22 (with some paid progression). In testing, Level 17 was reached in 7 days of free play (1–2 hours/day), while Level 22 required 14 days including paid steps.
Campaign Overview
- Genre: Puzzle / Strategy (Castle Game)
- Achievement Condition: Reach Level 17 (additional milestones available, e.g. Level 22)
- Deadline: Within 30 days
- Billing Model: CPE — Multi-point reward campaign; users earn rewards per milestone completed, even if paid steps are skipped
- Estimated Time to Complete: ~7 days at 1–2 hours/day (for Level 17)
- Difficulty: Moderate
- Payout: High
Campaign Data (Average values based on user experience)
| Completion Days | Daily Workload | Difficulty | Enjoyment | User Reward Amount |
|---|---|---|---|---|
| Avg. 7 days | 1–2 hrs/day | Moderate | S | High |
Estimated Performance at $7,000 USD Budget (iOS)
iOS
| CPE Campaign | Budget | Advertiser CPA | CV Count |
|---|---|---|---|
| Rocket A | $7,000 | $198.20 | 35 CV |
| Competitor A | $7,000 | $265.74 | 26 CV |
| Competitor B | $7,000 | $234.14 | 30 CV |
* Rocket A delivered 20.5% lower CPA and 25.0% more CVs vs. competitor average.
AOS
| CPE Campaign | Budget | Advertiser CPA | CV Count |
|---|---|---|---|
| Rocket A | $7,000 | $198.17 | 35 CV |
| Competitor A | $7,000 | $265.70 | 26 CV |
| Competitor B | $7,000 | $204.42 | 34 CV |
* Rocket A delivered 12.1% lower CPA and 13.6% more CVs vs. competitor average.
This week’s simulation reaffirms a consistent takeaway: Rocket A delivers the most efficient outcome for advertisers, spending the same budget but converting more, at lower cost, than either competitor — on both iOS and AOS.
On iOS, Rocket A achieved a $198.20 CPA at a $7,000 budget, roughly 20.5% below the competitor average of $249.94, while generating 35 CVs — about 25.0% more than the competitor average of 28 CVs. On AOS, the pattern holds: Rocket A’s CPA of $198.17 came in around 15.7% below the competitor average of $235.06, with 35 CVs versus a competitor average of 30, a 16.7% lift.
Taken together, Rocket A produced identical CV output (35 CV) on the same $7,000 spend across both platforms, while competitors’ results fluctuated more — Competitor A consistently underperformed with the highest CPA and lowest CV count on both iOS ($265.74, 26 CV) and AOS ($265.70, 26 CV), and Competitor B, while improving on AOS (34 CV, $204.42), still fell short of Rocket A’s combined cost-efficiency and volume.
The core signal here isn’t platform variance — it’s that Rocket A converts budget into results more effectively than the competitive set, regardless of where that budget is spent. A lower CPA paired with a higher CV count at the same spend means advertisers get more qualified conversions per dollar with Rocket A, rather than trading off cost for volume as seen with competitors.
Why This Matters for Budget Allocation
When advertisers compare CPE campaigns, the natural instinct is to chase the lowest sticker-price CPA. But Rocket A’s advantage isn’t just about being “cheaper” — it’s about consistently outperforming on both cost and volume simultaneously, which is a harder combination for competitors to match. That dual strength — lower CPA and higher CV count, sustained across platforms — is what makes Rocket A a more reliable engine for scaling budget efficiently, rather than a campaign that only wins on one axis while sacrificing the other.
If you’re interested in running campaigns across Japan’s local media, visit the Rocket A website. You’ll find introductory materials, campaign references, and estimated simulation data tailored to your app.
