Tokyo, Japan – On June 27th, 2024, marketing professionals and enthusiasts gathered online for the highly anticipated webinar. Titled “How Have You Been in 2024? Recap of 2024 Marketing Trends in Japan so far,” the event offered valuable insights into the current state and future projections of the marketing landscape in Japan.
Contents
Key Highlights of the Webinar:
Review of 2023 Predictions
The webinar kicked off with an evaluation of their 2023 marketing predictions. It was a moment of reflection to see if the trends had evolved as anticipated. The hosts discussed which predictions hit the mark and which areas saw unexpected shifts, providing a comprehensive overview of the marketing trajectory over the past six months.
Personalization & Personalized Experiences
One of the standout discussions revolved around the power of personalization. The hosts highlighted how personalized services are crucial for enhancing user engagement and retention. The conversation also delved into how these personalized experiences are paving the way for businesses to adopt subscription-based models, transforming traditional business models and creating more sustainable revenue streams.
“Immersiveness”
The concept of “immersiveness” was explored, emphasizing how enabling customers to experience their favorite products and services in real life significantly boosts revenue. The discussion underscored the importance of creating immersive, memorable experiences that resonate with customers on a personal level, thereby driving loyalty and repeat business.
Uprising Subscription
The webinar shed light on the rising trend of subscription services. From streaming platforms to niche product subscriptions, the speakers discussed how this model is gaining traction in various sectors. They shared insights on how businesses can leverage this trend to create consistent revenue and foster long-term customer relationships.
Borderless E-Commerce
Another focal point was the rapid growth of borderless e-commerce in Japan. The hosts explained the concept of borderless EC and its implications for Japanese businesses. They highlighted how this trend is breaking down geographical barriers, allowing local businesses to tap into global markets more effectively than ever before.
What to expect in the rest of 2024 and further?
The event concluded with a forward-looking discussion on what to expect in the latter half of 2024 and beyond. aix shared their predictions and strategic recommendations for businesses to stay ahead in the dynamic marketing landscape.
Download the Webinar Contents
Interested on diving deeper into this webinar? You can access the June webinar presentation below:
What’s Next?
July 2024 Webinar
Are you looking to optimize your app’s onboarding and paywall design for Japan? Don’t miss our upcoming webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns,” on July 25, 2024, from 11:00am to 12:00nn (CEST).
📈 Learn strategies to enhance user onboarding and paywall design.
🇯🇵 Understand the unique aspects of the Japanese market.
💡 Discover actionable insights that can drive big returns with minimal changes.
September 2024: Tokyo Game Show Night @ aix’s Tokyo Headquarters
You’re invited! On September, instead of hosting a webinar, we’ll be holding a TGS Night at our Tokyo Headquarters.
For media inquiries or follow-up questions, you may reach out to [email protected].
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