Y2K

  • Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing

    Beyond the Millennium: Exploring the Y2K Revival in Japanese Marketing

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    Introduction As we bid farewell to 2023, aix’s webinar highlighted six “Pick Keywords” that significantly influenced Japan this year. In our previous articles, we delved into three of these keywords – AI, SNS Regulation, VTuber – and today, we’re excited to explore the fourth term that played a pivotal role in shaping Japan’s marketing landscape…