trends
-
Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
-
Japanese Gen Z Trend Report: Trending Events and Things
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
-
Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
-
The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a…
-
2023 Trending Contents in Japan based on SHIBUYA109 lab. Trend Awards
About SHIBUYA109 lab. and SHIBUYA109 Trend Award SHIBUYA109 lab. is a youth-focused marketing agency operated by SHIBUYA109 Entertainment, specializing in…
-
Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s…
-
Dating Apps in Japan: Promotion/Ads Trends
Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of…
-
Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In…
-
Japanese Autumn Trend: Kinmokusei?
Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday…
-
Analysis in the General App Trends among Generation Alpha
Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that…
Upcoming Webinar
Recent Posts
- aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
- From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
- Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
- Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
- A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Categories
- ASO 65
- Case Study 16
- Creatives 10
- Growth Insight 87
- Trending in Japan 102
Tags
app store optimization aso ASO index case study creatives cro discover keywords Gen Z japan Japanese culture japanese game market Japanese Holiday japanese keywords japanese language japan gaming industry japan market Japan marketing japan mobile market japan trends keyword research keywords korea marketing strategy mobile game mobile growth mobile marketing news top apps trends Webinar
