marketing strategy
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
South Korea’s mobile market in 2024 shows a shift in user habits. Learn how OTT platforms and webtoons are rising, while traditional RPGs face revenue decline.
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.
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The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.
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Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
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The Yen Effect: The Rise of Inbound Marketing Amidst a Weaker JPY
Introduction Japan’s allure has heightened with the yen’s depreciation, making it a magnet for international visitors. The country has not…
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Japanese Gen Z’s Preference: Closed Blackbox Social Network
Introduction Welcome to the dynamic landscape of Gen Z in Japan, where the pulse of social networking beats in a…
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…
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Puzzle Games in Japan: Promotion/Ads Trends
Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In…
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Recent Posts
- aix Nominated for Two Prestigious Categories in the App Growth Awards 2024
- From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
- Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
- Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
- A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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