Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan….
Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left…
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at…
Introduction Despite Japan’s continued use of Yahoo! as a search engine, Google maintains its position as the top choice among…
Introduction In Japan, where the digital landscape is marked by a unique blend of tradition and innovation, Yahoo! continues to…
Introduction In recent years, a cultural shift has taken place among Japan’s Z generation, giving rise to a unique phenomenon…