
As we wrap up the year, marketers, developers, and industry leaders gathered at the aix Virtual Coffee Break webinar on December 19, 2024, to discuss the transformative trends that defined Japan’s app and game markets this year and how to leverage these insights for 2025 success. Key Takeaways from the Webinar Our discussion covered the…

Tokyo, Japan – March 28, 2024 In an effort to make Japanese marketing insights more accessible to English-speaking audiences, aix Inc., a Tokyo-based growth marketing agency, conducted a webinar targeting marketing professionals and designers all over the world who have interest in Japanese creatives. Titled “Creatives in Japan: Does Japan Really Like Sakura?”, the webinar…

Introduction On November 30, 2023, Google Play unveiled the winners of the highly anticipated Google Play Best of 2023 awards, showcasing the most popular content in Japan throughout the year. The awards span various categories, including Best App, Best Game, and several specialized awards reflecting the diverse landscape of mobile applications in the Japanese market.…

Introduction In the ever-evolving world of e-commerce and mobile shopping, it is crucial for shopping apps to stay competitive and attract users. One of the strategies employed by these apps is offering exciting promotions and events to engage and retain their user base. In this article, we delve into a comprehensive research study to uncover…

Introduction The advent of shopping apps has transformed the landscape of online shopping, delivering enhanced convenience and efficiency to consumers. This article presents a comprehensive analysis of Japan’s top 10 shopping apps, available in the App Store and Play Store, revealing valuable insights obtained from the examination of metadata keywords, design patterns, notable features, and…

Introduction The emergence of apps categorized as utilities has brought significant changes to how people optimize their devices and accomplish practical tasks, offering enhanced convenience and efficiency. This article delves into a comprehensive analysis of the top 10 utility apps available in Japan’s App Store and Play Store, uncovering valuable insights by examining metadata keywords,…