“Rocket A”: A New Performance-Driven Service for Acquiring Japanese Users.
[Shibuya, Tokyo, March 3, 2025] – aix Inc., a leading app organic marketing company, has launched a soft launching version of Rocket A, a new media platform designed to help overseas game publishers and developers efficiently enter the Japanese market and acquire Japanese users.
Rocket A is a CPE (Cost Per Engagement) solution specialized for acquiring Japanese users. This newly launched service aligns with the UA (User Acquisition) strategies of global game companies aiming to establish a strong presence in Japan. A key feature of Rocket A is its integration with Reward-based advertising (Reward Platforms in Japan), allowing game developers to effectively reach and engage Japanese users.
Contents
■ Key Features of Rocket A’s CPE UA Solution
・One of the World’s Top 3 App Markets: Japan is the third-largest app market globally after the U.S. and China, with a market size of approximately $17.9 billion (Business of Apps, 2025).
・High ARPU (Average Revenue Per User): Japanese users have an average spending of around $149, making them one of the highest-paying user bases in the world. With the right marketing strategy, Japan offers significant revenue potential for app developers.
・Over 90% Smartphone Penetration: With mobile gaming dominating the market, it is easier to reach a broad base of engaged gamers in Japan.
■ Key Features of Rocket A
・Japan-Focused Reward Platform
Japanese users actively install and play games to earn points. Rocket A partners with various Japan-exclusive point sites and media to offer engagement-based CPE campaigns tailored to local users.
・Performance-Based Pricing Model
Advertisers are only charged when users reach specific in-game milestones (e.g., Level 10, Level 60). This eliminates unnecessary ad spend and optimizes UA efficiency by enabling direct access to CPE campaigns without intermediaries.
・Long-Term User Engagement (Long CPE)
While CPI-based campaigns are available, Rocket A focuses on sustained gameplay and deep user engagement, improving retention and LTV.
・Robust Verification & Fraud Prevention
Integrated with leading MMPs (Appsflyer, Adjust, Airbridge) for transparent performance tracking. Security measures include IP restrictions (Japan-only access) and manual reward approvals, minimizing fraud risks.
■ Soft Launch Commemorative Special Offer
Price Offer: Celebrating Rocket A Soft Launch!
To celebrate the soft launch, Rocket A is introducing a limited-time offer for both existing partners and new clients. This promotion is available for only five companies on a first come, first-served basis.
🚀 Special Offer Details
・$1,000 discount applied when achieving over $5,000 in performance, reducing initial risk and allowing for an efficient validation of Japanese user acquisition.
💰 Billing Conditions
・Due to the nature of CPE campaigns, any valid conversions that occur within 30 days after a campaign is paused will still be approved for payment.
・This extended measurement period encourages user engagement and ensures highly accurate performance data.
🔧 Streamlined Process & Safeguards
・No minimum budget requirement, allowing flexible campaign setup.
・Daily Install Cap (DIC) can be set in advance to prevent excessive budget consumption.
■ Benefits of the Service
・Efficient Market Entry into Japan
By combining a reward-based CPE model exclusively targeting 100% Japanese users, the service achieves higher engagement compared to traditional impressions or clicks. This maximizes Japanese gamers’ participation and loyalty.
・Increased ROI & Cost Efficiency
Billing is based on key performance indicators (e.g., level achievement), allowing advertisers to eliminate low-value users and focus on acquiring high-retention and high-paying users.
・Long-Term Performance Growth
While short-term install-based UA boosting (Reward CPI) is available, the Long CPE option encourages users to engage over an extended period, leading to sustained revenue growth and improved retention rates.
・Flexible Targeting & Strategy Customization
Customizable CPE criteria by game genre, flexible reward structures, and adjustable daily user acquisition caps ensure efficient media verification and high-quality Japanese user acquisition.
■ Background of Rocket A’s Launch & Future Plans
Rocket A has accumulated extensive expertise in app marketing within the Japanese market over the years, particularly in leveraging reward-based platforms for user acquisition. As global game companies increasingly expand into Japan, the demand for performance-driven CPE UA solutions has surged.
The key drivers behind this trend include:
・Rising UA costs and a restrictive advertising ecosystem in Japan have made it increasingly challenging for global UA media and game companies to acquire users effectively.
・Stricter user tracking regulations have further complicated performance marketing efforts.
・As a result, Korean and global companies have shown a strong demand for direct access to CPE platforms—eliminating intermediaries and ensuring a more transparent and efficient UA strategy.
Throughout 2024, there has been a rapid increase in interest among global game publishers and marketers in adopting CPE-based user acquisition strategies in Japan, further validating this market need.
Moving forward, aix Inc., the operator of Rocket A, plans to expand beyond reward-based advertising by strengthening its comprehensive marketing strategies for the Japanese market. This includes:
・ASO (App Store Optimization)
・App growth marketing
・Influencer campaigns
・Social Network-integrated events & PR
・Data-driven consulting and media mix strategies
By enhancing these capabilities, Rocket A aims to establish long-term partnerships and provide go-to-market UA marketing solutions for companies looking to succeed in the Japanese market.
Min Kyungjun, CEO of aix Inc., the company behind Rocket A, stated, “The Japanese market has a high entry barrier, but it also boasts high-ARPU users. By combining CPE-based UA strategies with strong marketing capabilities, we aim to actively support overseas publishers in entering the market smoothly and securing a stable user base without excessive risk.”
For Press Inquiries & Consultation Special Offer
・Operating Company: aix Inc. (https://www.aixinc.io/)
・Service Website: Rocket A (https://rocket-a.com/)
・Contact Email: mkt@aixinc.io
・Address: 27-14 Motoyoyogi, Shibuya-ku, Tokyo, Japan
