Contents
Introduction
We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and Vietnam. In our previous installment, we delved into the nuances of Japan’s mobile market in contrast to Indonesia, Malaysia, and The Philippines. The diversity in mobile statistics and preferences, even among geographically close markets, was evident. Now, let’s unravel how Singapore, Thailand, and Vietnam stack up against Japan.
Percentage of Users Accessing Internet via Mobile Phones
In the realm of internet connectivity through mobile devices, Japan stands at 91.60%, showcasing a robust mobile-oriented society. Meanwhile, Singapore, Thailand, and Vietnam boast impressive figures of 89.50%, 95.30%, and 94.50%, respectively. These numbers provide a glimpse into the digital habits of these nations, setting the stage for a closer inspection.
Share of Mobile Web Traffic by Mobile OS
iOS Reigns Supreme in Japan
In the realm of operating systems, Japan witnesses the supremacy of iOS, asserting its dominance with authority. The Japanese market is unequivocally loyal to the Apple ecosystem.
Android’s Triumph in Singapore, Thailand, and Vietnam
Contrastingly, the trio of Singapore, Thailand, and Vietnam bows to the dominance of Android. Mirroring the trends observed in Indonesia, Malaysia, and The Philippines, these nations favor the flexibility and diversity offered by the Android operating system.
Unraveling the reasons behind these preferences will provide valuable insights for marketers aiming to capture the attention of these diverse audiences.
Top 5 Ranking Apps (based on Monthly Active Users)
Means of Communication
The app landscape reveals intriguing patterns. LINE’s popularity in both Thailand and Japan as a communication platform showcases regional preferences. However, Thailand is divided with Facebook Messenger, where it shares the same taste with Vietnam, Facebook Messenger being both ranked 3rd. On the other hand, Singapore stands out with a preference for WhatsApp as means of communication, and Vietnam, the only country dominated by Zalo.
Social Media
Both Japan and Singapore exhibit a penchant for Instagram, solidifying its position among the top-ranking apps. The domination of Facebook in Singapore, Thailand, and Vietnam aligns with the trends observed in neighboring countries Indonesia, Malaysia and Philippines, while Japan charts its course with a lower Facebook ranking.
E-Commerce
In e-commerce, Shopee captures the Southeast Asian market’s pulse, whereas Japan remains distinct, veers towards the trusted Amazon platform.
Conclusion
In conclusion, the comparison of Japan with Singapore, Thailand, and Vietnam reveals a rich tapestry of mobile preferences and marketing trends. As businesses strive for global reach, recognizing and adapting to the distinctive characteristics of each market is crucial. Stay tuned for more insights as we navigate the dynamic landscapes of digital marketing in our ongoing series.
Data source: DATAREPORTAL
