Tokyo, Japan – December 19, 2023
In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe.
About aix Inc.
Big Data and AI Driven Marketing Solution Company CoE(Center of Excellence) Professional Company Based on AI(Artificial Intelligence) and Good-Quality Data set in the field of DIgital Marketing and Promotion in Japan
Headquarters: Shibuya-ku, Tokyo, Japan
Representative Director & CEO: David Min
Website: aixinc.io
The webinar attracted a diverse global audience. Participants from France, India, Spain, Serbia, Poland, Finland, Cyprus, Kazakhstan, Portugal, Germany, Korea, Switzerland, Lithuania, and Japan engaged in an insightful talk about Japan marketing in 2023 and 2024. Participants joined Q&A session where questions focused on navigating the intricacies of marketing in Japan. All participants were also given a free “2023 Japanese Users’ Behavior Report in App Stores” report as a gift for participating.
Contents
Key Topics Discussed
The webinar, led by Allen Park, Head of Marketing, and Sakura Kinjo, App Growth Manager, delved into three key topics:
1. 2023’s Japan Monthly Recap: Unraveling the trends that defined each month in 2023, the discussion covered the “Shohei Ohtani effect” on the Japanese economy, the viral rise of AI Chat-kun, trending content on YouTube, and more.
2. 2023 Keywords of Japan Marketing: Highlighting the pivotal terms shaping the Japanese marketing landscape, the session touched upon AI, short-form videos, V-Tubers, SNS ad regulations, Y2K trending, and full immersion experiences.
3. 2024 Marketing Forecasting: Anticipating significant shifts in the marketing paradigm, aix Inc. shared insights on the enhanced privacy restrictions expected in 2024. Emphasizing the need to rely on first-party data and accurate analysis, the session provided strategies to overcome upcoming challenges.
Links and Resources
For those who missed the webinar or wish to revisit the content, recordings, presentation slides, and additional resources are available below.
Webinar Recording on Youtube
Webinar Presentation
aix Inc.‘s webinar offered a glimpse into the dynamic world of Japanese marketing, providing actionable insights and forecasts that are sure to guide marketers in the coming year. As the initial webinar garnered success, aix intends to host additional webinars in the future. Stay tuned for more updates and valuable insights!
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