Contents
Client’s KPI
- Increase brand awareness in Japan
- Increase new users in Japan
- Promote new menu
Strategy
- Creation of content within the application
- To enrich the content of the app, we contacted micro-influencers from various social networking sites who travel, eat, and visit trendy places, and created videos to be posted in the app.
- Influencers
- Recruit micro-influencers
- Plan for content that will achieve the project goals
- Increase awareness and downloads by having them explain the benefits and usage of the app in their videos and posts
Services We Offered
- Recruit influencers that fit into clients’ KPI
- Prepare a guideline for the contents
- Research for the target service or product for content planning
- Conduct VSEO for the content
Results
Influencer Posts
ViiV is a travel vlog making and sharing app.
Client: ViiV
Project Period: March 2023 ~ Ongoing
