Contents
Client’s KPI
- Increase organic users in Japan
- Increase Ad Efficiency
Strategy
- Conduct market research about the genre of TIMEFLIK (Competitors, social listening, and ASO diagnosis)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned a set of screenshots and crafted them with a more Japan-friendly design and more natural copywritings.
- Conduct A/B test for ASA via utilizing custom product page.
Services We Offered
- ASO
- ASA (Ad operation in Japan)
Results
Before and After
- In the App Store Advertising (ASA) campaign, we achieved significant improvements compared to last year with a similar budget and duration.
- We successfully reduced the Cost Per Acquisition (CPA) by half and doubled both installations and the Conversion Rate (CR).
- These positive results can be attributed to our meticulous efforts in selecting the right keywords and optimizing creative elements.
- Our strategic keyword choices likely attracted a more targeted audience, leading to the notable decrease in CPA.
- Furthermore, our commitment to optimizing creativity in ad design and content resonated well with users, resulting in a substantial increase in installations and conversion rates.
- This success underscores the impact of our careful keyword selection and creative optimization on driving a highly successful ASA campaign.
TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories.
Website: timeflik.com
Client: Apposter Inc.
Project Period: May 2023 ~ September 2023
