Contents
Client’s KPI
- Increase organic users in Japan
- Increase brand awarness in Japan
Strategy
- Conduct market research about the genre of Slopes (Competitors, social listening, and ASO diagnosis)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned a set of screenshots and crafted them with a more Japan-friendly design and more natural copywritings.
- We also localized in-app text from English to Japanese. Technical terms were localized based on a research about how they are actually referred to in Japanese.
Services We Offered
- ASO
- In-app localization
- Article creating & publishing
What Client Say
“Our partnership with aix was essential in making the proper steps and establishing our presence and awareness in Japan. Not only from an ASO perspective, but we appreciate their strategic business advice and go-to-market guidance. It saved us from quite a few mishaps and successfully jump-started our business on the Asian market, the ultimate dream for snow sports.”
Ela Novac
Slopes, Breakpoint Studio LLC
Results
Screenshots: Before and After
Based on research findings, a strategic approach was adopted to plan a set of screenshots. These were meticulously crafted with a design that resonates well with a Japanese audience, ensuring a Japan-friendly aesthetic. In addition, the copywriting for these screenshots was carefully curated to reflect a more natural tone, aligning with the preferences and cultural nuances identified through the research process. This thoughtful adaptation aims to enhance the appeal and relatability of the content to the Japanese audience, optimizing its reception in the target market.
In line with our research-driven strategy, we took steps to enhance user experience by localizing in-app text from English to Japanese. This involved a meticulous process where technical terms were adapted based on thorough research into how they are commonly referred to in the Japanese context. By aligning the language with local preferences and practices, this localization effort ensures that the app’s interface is not only linguistically accurate but also culturally relevant, contributing to a smoother and more accessible user experience for the Japanese audience.
Slopes is a powerful and convenient data tracking app for skiing and snowboarding.
2022 Apple Design Awards Winner | 3M+ Downloads | 1.5M+ Active Users
Website: getslopes.com
Project Period: October 2021 ~ Ongoing
