Contents
Client’s KPI
- Increase organic users in Japan
- Increase visibility
Strategy
- Conduct market research about the genre of Exos Heroes (Competitors, social listening, and ASO diagnosis)
- Based on research, we analyzed and applied the most effective keywords to the metadata
- Based on research, we planned a set of screenshots and crafted them with a more Japan-friendly design and more natural copywritings.
- By conducting several A/B tests, we optimized screenshots
Services We Offered
- ASO
Results
Screenshot Optimization: Before and After
- Conducting a thorough market analysis of the Exos Heroes genre involved a comprehensive examination of competitors, social listening to gauge player sentiment, and a diagnostic evaluation of the App Store Optimization (ASO). This research laid the foundation for strategic decision-making.
- Subsequently, effective keywords were identified through meticulous research and strategically applied to the app’s metadata, optimizing its discoverability.
- The planning of screenshots and the crafting of a more Japan-friendly design, informed by cultural analysis, aimed at creating a visually appealing and relatable user experience.
- The process extended to adapting copywriting to ensure a natural and culturally resonant tone for Japanese players.
- To fine-tune the visual presentation, several A/B tests were conducted, allowing for iterative optimization based on user feedback and performance metrics.
- These research-driven efforts collectively aimed at enhancing Exos Heroes’ market position and user engagement within the Japanese gaming landscape.
Exos Heroes is an original RPG for smartphones that features beautiful graphics and a deep story with over 200 characters.
Client: LINE Games: Exos Heroes
Twitter: @exosheroes_jp
Project Period: October 2021 ~ April 2022
