Contents
Client’s KPI
- Increase organic users in Korea and Japan
- Improve conversion rate
Strategy
- Conducted STP analysis for Amikin Survival
- Underwent market research about what elements of survival games the users in Japan and Korea like to bring about the most appealing screenshots
- We not only searched for benchmark screenshots of the competitors but also discovered creatives of the top survival or pet-training games in Japan and Korea
- Based on the data and ideas we gathered from the research, we composed new screenshots for Japan and Korea
- After monitoring the data, we provided an ASO report
Services We Offered
- Creative Optimization (Screenshots) in Korea and Japan
Screenshots BEFORE
Japan Screenshots: AFTER
- The main focus in Japan was pets and their form changes according to their evolution
- We removed the text from the first screenshot, based on our benchmark image research of the top pet-training games (e.g. Pokemon games)
- Added more color to the text to indicate the elements of the pets, and we decided to do so as having such elements are widely accepted in-game elements in Japan
Korea Screenshots: AFTER
- Main focus is to highlight the relationship between the pet and the user
- We also added a screenshot that depicts a hommage to a classic Pokemon game that is widely known in Korea
Results
- A/B Test performance (iOS): 19.14% (Korea) / 44.63% (Japan)
- Revenue increase (iOS): 62%
Helio Games is a game development company headquartered in sunny Cyprus, known for creating vibrant and engaging mobile games that can lighten the days of millions of players globally.
Project: Amikin Adventure
Project Period: July 2024 ~ September 2024