Tokyo, Japan – May 30, 2024
On May 30th, 2024, aix hosted a comprehensive webinar entitled “Mobile Game Marketing in Japan: Creatives / Influencers / Branding / Strategy.” This event, was designed to shed light on Japan’s mobile gaming market.
About aix Inc.
Big Data and AI Driven Marketing Solution Company CoE (Center of Excellence) Professional Company Based on AI (Artificial Intelligence) and Good-Quality Data set in the field of DIgital Marketing and Promotion in Japan
Headquarters: Shibuya-ku, Tokyo, Japan
Representative Director & CEO: David Min
Website: aixinc.io
Held from 11:00 AM to 12:00 NN (CEST), the event aimed at delivering in-depth insights into Japan’s mobile gaming market. It attracted over 200 participants from several countries, including Cyprus, Vietnam, Serbia, UK, Turkey, Russia, Germany and many more. The diverse mix of attendees included UA Marketers, ASO Managers, ASA Specialists, Graphic Designers, and Founders, reflecting the widespread interest in Japan’s mobile gaming sector.
Contents
Key Topics Discussed
Key topics discussed included effective creative strategies for engaging Japanese audiences, leveraging influencers to boost game visibility, building a strong brand presence in Japan, and optimizing marketing strategies for better user acquisition and retention.
Crafting Creatives for Japan
- We explored cultural nuances and visual preferences in Japan
- Compared App Store screenshots to other countries’ screenshots and shared insights
- Shared insights on how Japan games put effort into differentiating screenshots on Apple App Store VS Android Play Store
Influencers in Japan
- We discussed the popularity of influencers in Japan and how Vtubers are taking over the scene
- Discover which platforms are the popular ones for influencers and Vtubers
- Understand the behavior of Japanese people towards influencers
Content Marketing
- Which platforms should a game be focusing on when targeting the Japanese market?
- What kind of contents are popularly published by the top ranking games in Japan?
- Learn about game live streaming in Japan
Branding
- Where should you put your efforts on when doing brand marketing for games in Japan?
- Explore the top Game Web Magazines in Japan
- Find out where to put your ads in the major cities of Tokyo
Planning Your Marketing in Japan
- How to plan your marketing in Japan for your game?
- We provided different kinds of marketing approach depending on your game’s category ranking or revenue
Download the Presentation
Did you miss our jam-packed webinar on Mobile Game Marketing in Japan (Part 2)? No worries, you can download the presentation below.
Upcoming Webinar
June 2024: Webinar
We cannot believe it’s already half of 2024! So for our June webinar, we’ll be recapping the first half of the year and share the marketing trends in Japan for the last 6 months. Don’t miss this one!
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To watch our other past webinars, visit our webinar page.
September 2024: Tokyo Game Show Night @ aix’s Tokyo Headquarters
You’re invited! On September, instead of hosting a webinar, we’ll be holding a TGS Night at our Tokyo Headquarters.
For media inquiries or follow-up questions, you may reach out to [email protected].
