Case Study: Point Income’s CPE Campaign

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CPE campaign of aix with Point Income

Client Information

  • Casual game
  • Developed outside Japan
  • Main target users: Women, in their 20s-40s 

Client’s KPI

  • Increase users in Japan
  • Acquire higher LTV users (e.g.+7 Retention)
  • Increase Ad Efficiency

Strategy

  1. Set up an incentivized campaign on Point Income
  2. Adjust the campaign goal: not too hard but it takes more than several days to complete
  3. Optimize the campaign

Services We Offered

  • CPE campaign on Point Income
  • Creatives for the campaign
  • Operation support and optimization
    • Post on official Instagram and X accounts
    • Put the campaign on the website’s Featured section
    • Offer limited-time offers (e.g. 20% more points if you participate in the campaign today) 

Campaign Summary

What is Point Income?

It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular side job Japanese people do, and Point Income is one of the biggest point sites in Japan. 

Point Income Campaign Examples

Client: Point Income

Website: pointi.jp

(Note that the website may not be accessed from an IP address outside of Japan)
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