Contents
Client’s KPI
- Increase brand awareness in Japan
- Increase participants for the award
Strategy
- Creating an LP
- Created LPs in Korean, English, and Japanese to convey the attractiveness, philosophy, benefits, and details of the awards in more detail
- PR times
- Published 3 articles
- Promote the benefits of the awards, including creation of surveyed articles and interviews with award winners to increase awareness of the awards
- Publication in Magazines
- 1-page feature on the awards in BRAIN, a magazine specializing in design and art
- Interviews with representatives, jury members, and award winners about past award-winning works and their thoughts on the awards.
Services We Offered
- Website Build
- Articles creating & publishing
Results
Landing Page
- To enhance brand awareness in Japan and bolster participant engagement for the awards program, a multifaceted strategy was devised, centering around the creation of dedicated landing pages (LPs) in Korean, English, and Japanese.
- These meticulously crafted pages served as dynamic platforms designed to effectively communicate the allure, underlying philosophy, substantial benefits, and intricate details of the awards.
- By employing a multilingual approach, the initiative aimed to resonate with diverse audiences, ensuring a comprehensive understanding of the program’s essence across linguistic and cultural boundaries.
- This strategic maneuver not only sought to elevate the brand’s visibility in the Japanese market but also fostered a broader international appeal, ultimately driving increased participation and establishing a robust foundation for sustained recognition.
Articles Published
- PR Times: 現代アジア最高のデザイン賞である、「アジアデザインプライズ 2024」の募集概要を発表
- PR Times: 【全国の男女108名にデザインへの関心を調査！】デザイン賞の受賞歴は商品購入のきっかけになる？抱く印象とは？
Magazine Feature
DESIGNSORI is a design media in Korea, main organizer of ASIA DESIGN PRIZE that started in 2016.
Client: DESIGNSORI Co. Ltd.
Website: www.designsori.com
Project Period: June 2023 ~ Ongoing
DESIGNSORI is accepting applications for ASIA DESIGN PRIZE 2024 from October 7, 2023.
- Submit applications for ASIA DESIGN PRIZE here: asiadesignprize.com/en
