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Understanding Japanese Fonts: Which Font Should I Use for My Creatives in the Japanese Market?
Introduction Typography is not just a matter of selecting pretty fonts; it’s a powerful tool that can significantly influence the…
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Exploring the App Store Connect API 3.4 Update: A Threat or An Opportunity?
Introduction The latest release of App Store Connect’s API 3.4 heralds a groundbreaking transformation in data accessibility, specifically within the…
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Sakura Sells: Why Cherry Blossom Advertising Works for the Japanese Market
Introduction In the heart of Japan, cherry blossoms are not just a seasonal spectacle; they carry profound significance intertwined with…
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Recap & Insights: “Dating Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – February 28, 2024 Aiming to enhance the accessibility of Japanese marketing insights for English-speaking audiences, aix Inc.,…
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I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan….
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting…
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How Japanese People Celebrate Valentine’s Day
Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike…
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How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The…
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Valentines in Japan: Love Is In The App
Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…