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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country….
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TOP 20 Health & Fitness Apps on Android Play Store Japan
Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in…
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From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…
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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An…
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Unlocking the Debate: Government’s Push for App Store Competition in Japan
Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition…
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From Stars to Success: The Importance of Reviews in App Success
Introduction In the realms of app stores, where myriad applications strive to draw user attention, the journey from discovery to…
Upcoming Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
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Why Micro-Influencers Are Driving Brand Success in Japan
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
Case Studies
