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From Purchase to Play: Unveiling Japanese Gen Z Gaming Landscape
Introduction In the dynamic landscape of gaming, understanding the attitudes and preferences of different generations is crucial for both industry…
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How To Do Keyword Research For Your App in Japanese
Introduction In the vast digital landscape, mastering the art of keyword research is crucial for ensuring the visibility and success…
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Marketing Your App in Japan: Do’s and Don’ts
Introduction In 2022, Japan ranked as the third-highest country in terms of consumer spending, trailing only China and the United…
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ASO Audit Report: PayPal
Introduction The PayPal app currently holds the 20th rank in the Finance category on the App Store in Japan. An…
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Unlocking the Debate: Government’s Push for App Store Competition in Japan
Introduction In a groundbreaking move on June 16, the Digital Market Competition Headquarters of the Japanese government unveiled the “Competition…
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From Stars to Success: The Importance of Reviews in App Success
Introduction In the realms of app stores, where myriad applications strive to draw user attention, the journey from discovery to…
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Exploring the Trend: Why Japanese People Juggle Multiple SNS Accounts
Introduction In recent years, Japan has witnessed a surge in the trend of individuals maintaining multiple social media accounts, reshaping…
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“Edutainment”: Gen Z Males’ Top Gaming Picks in Japan
Introduction SHIBUYA109 lab. has expanded its annual survey to delve into the gaming preferences of around 20-year-old men, presenting the…
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How to Conduct Competitor Research for a Successful ASO
Introduction In the field of app stores, mastering App Store Optimization (ASO) requires a deep dive into understanding not just…
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2024 Trend Predictions: Unveiling the Pulse of Japanese Gen Z
Introduction In a recent revelation by SHIBUYA109 lab., the anticipated trend predictions for 2024 have sparked curiosity among enthusiasts eager…
aix Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Case Studies
