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What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening…
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Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense…
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Apple & Samsung’s New Smartphone Features and What’s Next
Introduction It has been one or two months since Apple and Samsung released their new smartphone in the market. Apple’s…
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS…
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Google’s Helpful Content and Its Effect on ASO
Introduction Google has launched a new update on its search system, called “Helpful Content.” As Google is the world’s largest…
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Breaking Grammar Rules in App Stores
Introduction The previous articles were about the Korean and Japanese languages and how their linguistic characteristics may affect how users…
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Ceaseless Growth through the Synergy of ASO and ADs
Introduction Point Income is an application, developed by Fivegate Inc., through which users can accumulate points when they purchase an…
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Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that…
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Case Study: VideoMonster
Introduction VideoMonster is an application that provides video editing tools and motion graphic templates. Its developer is located in Seoul, South…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market…