• Introducing ASO index: Taking Your App to The Top

    Introducing ASO index: Taking Your App to The Top

    Introduction In the ever-evolving world of mobile apps, staying ahead of the competition is the key to success. That’s why we are thrilled to announce the release of ASO index, your all-in-one App Store Optimization tool that empowers you to maximize your app’s visibility and achieve unparalleled success. With a suite of powerful features and functionalities,…

  • Case Study: Point Income’s CPA Campaign

    Case Study: Point Income’s CPA Campaign

    Clients Information:  Client’s KPI:  Strategy Services We Offered Campaign Summary: Bank A Campaign Summary: Bank B What is Point Income? It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied…

  • Analysis in the General App Trends among Generation Alpha
    ,

    Analysis in the General App Trends among Generation Alpha

    Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that Generation Alpha is no longer a subject of disinterest; in fact, individuals who belong to this generation are part of the most crucial consumers that marketers must analyze for new app marketing trends and strategies.…

  • The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]
    ,

    The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]

    Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets to break into. This is due to the language barrier, unique cultural backgrounds, and Japan’s strong loyalty to domestic products. Read more about what you need to know about Japan’s mobile market in our previous…

  • iOS 17 New Features and ASO Notes
    ,

    iOS 17 New Features and ASO Notes

    Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat “Yakiimo” or Japanese sweet potato… But for tech-enthusiasts, specifically Apple fans, it can only mean one thing: New Products.We’ve talked about the new iPhone 15 series in our previous article. Today, we’ll talk about another thing…

  • The Release of iPhone 15 Series

    The Release of iPhone 15 Series

    Introduction Apple just released its newest products – the iPhone 15 series, Apple Watch models and Airpods Pro 2 earbuds – and the anticipation among tech enthusiasts couldn’t be higher. Was the wait worth it? Let’s take a look at the line of products Apple has revealed this year and the new features worth note-taking……

  • Why ARPU in Japan Surpasses Other Countries
    ,

    Why ARPU in Japan Surpasses Other Countries

    Introduction In the world of mobile apps and gaming, one metric stands out when it comes to financial success: Average Revenue Per User (ARPU). While ARPU can vary greatly across different regions, one country that consistently outshines the rest is Japan. Japanese users demonstrate a remarkable willingness to pay more for in-app purchases and mobile…

  • Maximizing Marketing Opportunities: Discovering Strategies and Opportunities on LINE
    ,

    Maximizing Marketing Opportunities: Discovering Strategies and Opportunities on LINE

    Introduction Welcome to the world of LINE, a popular messaging platform with a vast user base and immense marketing potential. As businesses strive to connect with their target audience in a digital landscape, leveraging the power of LINE has become a crucial aspect of successful marketing campaigns.  In this article, we will explore the various…

  • Exploring the Common Promotions and Events in Shopping Apps in Japan: An In-Depth Research
    ,

    Exploring the Common Promotions and Events in Shopping Apps in Japan: An In-Depth Research

    Introduction In the ever-evolving world of e-commerce and mobile shopping, it is crucial for shopping apps to stay competitive and attract users. One of the strategies employed by these apps is offering exciting promotions and events to engage and retain their user base. In this article, we delve into a comprehensive research study to uncover…

  • Discovering the Insights and Key Findings of Japan’s Top 10 Shopping Apps
    ,

    Discovering the Insights and Key Findings of Japan’s Top 10 Shopping Apps

    Introduction The advent of shopping apps has transformed the landscape of online shopping, delivering enhanced convenience and efficiency to consumers. This article presents a comprehensive analysis of Japan’s top 10 shopping apps, available in the App Store and Play Store, revealing valuable insights obtained from the examination of metadata keywords, design patterns, notable features, and…