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Ceaseless Growth through the Synergy of ASO and ADs
Introduction Point Income is an application, developed by Fivegate Inc., through which users can accumulate points when they purchase an item on their smartphones or sign-up for a service affiliated with Point Income, and they can use the points as though actual cash. The variety of channels where users can earn points has attracted many…
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Case Study: Hellobot
Introduction Hellobot is a chatbot application, developed by Korea’s app provider, Thingsflow Inc. This chatbot provides various charming characters that tell users fortunes with Tarot cards, astrology, and past-life talk, while it can just be a go-to friend when having a bad day. The app’s characters and interesting fortunetelling seemed to have enough potential to…
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Case Study: VideoMonster
Introduction VideoMonster is an application that provides video editing tools and motion graphic templates. Its developer is located in Seoul, South Korea, and attempted to succeed in the global market. It provides its service in English, Korean, Japanese, Indonesian, Vietnamese, and Thai, yet its performance in the Japanese market was not as fruitful as in the other markets. This case…
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Hangul and How It Affects App Search in Korea
Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market in East Asia, following China and Japan. Statista has projected that the number of app downloads in Korea will reach 1.796 billion in 2022. It is a large number for the population of South Korea is only…
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How to make ASO successful in Japanese
Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want to expand the reach of your app to global. Just as you attempt to learn a couple of phrases in the language that is mainly spoken in the country you plan to travel to, it…
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Check Your ASO Score!
Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its downloads. Applying ASO also brings more users as it is expected to increase organic downloads, so ASO has become a strategy that cannot be overlooked when it comes down to app marketing. This article will…
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Non-ASO Measures that Double the ASO Benefit
Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse angles. While Meta Keyword Optimization is a must-to-take measure, other strategies may aid the raise the search ranking of the app. This article introduces the strategies that allow the app to obtain a wide range…
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How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of downloads and discussed optimizing the creatives (e.g. screenshots, icons, preview video, etc.) will lead to the growth of CVR. Yet bad ratings and reviews can easily hinder the impression of the app, even though its…
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How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a strategy that makes your app to rank at high in the search result so its visibility can rise in return. However, the increase of visibility and the number of visits would not bear meaningful fruits…
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How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
Introduction How do the users find your app? Ads might have brought some, or some might have heard about the good reputation of the app. Yet a search on app stores has brought the most users to the app. If this is so, it will be important for your app to rank high when searched…