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ASO Is Essential for App Marketing. But What Is It?
Introduction Have you ever thought about how many apps exist? The data collected by statista (statista(apple),statista(Google)) in Q1 2022 shows that there are 3.8 million apps in Apple App Store and 3.3 million apps in Google Play Store. It means there are more than 7 million apps out there, and the number is increasing even now. So it…
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Unlocking the Top 10 Education Apps in Japan: Key Findings and Insights
Introduction The rise of educational apps has revolutionized the way people engage with learning materials, making education more accessible and interactive. In this article, we delve into a comparative analysis of the top 10 educational apps in Japan’s App Store and Play Store. By examining the keywords in their metadata, design patterns, promoted functions, and…
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Exploring the Impact of WWDC 2023 Updates on App Store Optimization
Introduction The annual Worldwide Developers Conference (WWDC) is a highly anticipated event for tech enthusiasts and developers alike. In its latest edition, WWDC 2023 unveiled a range of exciting updates and features that have the potential to reshape the app landscape, as we have looked into in our previous article (see WWDC 2023 and Apple’s New…
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Case Study: Point Income’s CPE Campaign
Client Information Client’s KPI Strategy Services We Offered Campaign Summary What is Point Income? It is a point site where users can purchase a product, register for a service, or complete a campaign to earn points which can be used as real cash in a wide range of allied stores. Earning points is a popular…
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WWDC 2023 and Apple’s New Vision
Introduction Apple hosted this year’s WWDC on June 5th, 2023, and as usual, the event’s opening started with a keynote video, introducing new Apple products and upcoming updates for their software. More sessions are to come from the 6th to the 9th, but this article only seeks to summarize what was spoken at the event…
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Case Study: X Trend Marketing (LINEMO)
Clients Information: Client’s KPI: Strategy Services We Offered Campaign Summary X Trend & Event Images aix’s Influencer & SNS Marketing Service aix offers various SNS marketing services, including X Trend, influencers, and event planning and operation via clients’ official SNS accounts. It has accumulated experiences in Japan over the years, so it can help clients…
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What Koreans Searched For in 2022
Introduction The year 2022 has been another dynamic year when many countries decided to live with COVID-19 and started opening up the barricades. Yet Russia broke a war against Ukraine in February, and it is still ongoing. FIFA Worldcup was held in Qatar, and the myriad of new media content gained fame and entertained many…
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Case Study: Tower Royale
Client’s KPI Strategy Services We Offered Results Before and After Tower Royale is an engaging and action-packed multiplayer tower defense game app that puts players’ strategic skills to the test. Client: Lightweight Project Period: August ~ November 2022
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Apple & Samsung’s New Smartphone Features and What’s Next
Introduction It has been one or two months since Apple and Samsung released their new smartphone in the market. Apple’s iPhone 14 received much attention from users because of its new feature, Dynamic Island, and Samsung’s Galaxy Flip 4 was noted with its Flex Mode. Apple also released its new software update, iOS 16 in…
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iOS 16 and How It Affects ASO
Introduction Every September, Apple announces and releases new products and software updates. On September 13, 2022, Apple rolled out iOS 16, and this software update has drawn as much attention as new products, such as iPhone 14 series and Apple Watches. This article then briefly discusses some interesting changes and how some changes may affect…