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  • The Importance of Milestones in Game Player Retention
    Rocket A

    The Importance of Milestones in Game Player Retention

  • When a Joke Isn’t Just a Joke
    Growth Insight

    When a Joke Isn’t Just a Joke

  • The Quiet Power of Not Showing Everything
    Growth Insight

    The Quiet Power of Not Showing Everything

  • Advertising as “Environment,” Not “Noise”
    Growth Insight

    Advertising as “Environment,” Not “Noise”

  • Virality-Driven Consumption: Where Sharing Meets Buying in Japan
    Growth Insight Trending in Japan

    Virality-Driven Consumption: Where Sharing Meets Buying in Japan

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom
    Trending in Japan

    Beyond the Lipstick Effect: How N1 Marketing is Driving Japan’s Invisible Identity Boom

  • How to make ASO successful in Japanese
    ASO

    How to make ASO successful in Japanese

    Allen Park

    July 7, 2022

    Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want…

  • Check Your ASO Score!
    ASO, Growth Insight

    Check Your ASO Score!

    aix

    June 23, 2022

    Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its…

  • Non-ASO Measures that Double the ASO Benefit
    ASO, Growth Insight

    Non-ASO Measures that Double the ASO Benefit

    aix

    June 23, 2022

    Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse…

  • How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
    ASO, Growth Insight

    How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization

    aix

    June 23, 2022

    Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of…

  • How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
    ASO, Growth Insight

    How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization

    aix

    June 23, 2022

    Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a…

  • How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
    ASO, Growth Insight

    How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization

    aix

    June 23, 2022

    Introduction How do the users find your app? Ads might have brought some, or some might have heard about the…

  • Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
    ASO, Growth Insight

    Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)

    Allen Park

    June 21, 2022

    Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various…

  • Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
    ASO, Growth Insight

    Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)

    Allen Park

    June 21, 2022

    Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it…

  • What You Need to Know about Japan’s Mobile Market
    ASO, Growth Insight

    What You Need to Know about Japan’s Mobile Market

    aix

    May 19, 2022

    Introduction Japan’s mobile market is a dynamic and innovative powerhouse, characterized by its mobile-first approach, app-centric behavior, and tech-savvy consumer…

  • Case Study: LINE Games (Exos Heroes)
    Case Study

    Case Study: LINE Games (Exos Heroes)

    aixpost

    May 1, 2022

    Client’s KPI Strategy Services We Offered Results Screenshot Optimization: Before and After Exos Heroes is an original RPG for smartphones…

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