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Simulating the Good Ol’ Days: Nostalgia Marketing
Intro One of the major marketing themes in 2023 Japan was Y2K, the trends and cultures that were popular in…
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Marketing Mix Model (MMM): A Possible Workaround Against Enhanced Privacy Protection
Intro The application marketing industry is about to encounter a huge change with the scheduled updates of privacy protection. Apple…
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Embracing Changes: The Era of Loyal Users in 2024
Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy…
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2024 Japan Marketing Forecasting
Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the…
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New Year Tradition in Japan: Eating Traditional Food!
Intro There are many ways to celebrate the new year but one of the popular things to do is to…
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New Year Tradition in Japan: “Oseibo” And How Japanese People Appreciate Year-end and Celebrate New Year
Introduction Showing appreciation to the people around at year-end and celebrating the new year is a universal theme all around…
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New Year Tradition in Japan: “Nengajo” – Should You Send It Too?
Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as…
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New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential
Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such…
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New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan
As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across…
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New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…
aix Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
Case Studies
