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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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Case Study: DESIGNSORI
Client’s KPI Strategy Services We Offered Results Landing Page Articles Published Magazine Feature DESIGNSORI is a design media in Korea, main organizer of ASIA DESIGN PRIZE that started in 2016. Client: DESIGNSORI Co. Ltd. Website: www.designsori.com Project Period: June 2023 ~ Ongoing DESIGNSORI is accepting applications for ASIA DESIGN PRIZE 2024 from October 7, 2023.
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Case Study: Between
Client’s KPI Strategy Services We Offered What Client Say “aix’s ASO and media-building capabilities made it possible for us to make a meaningful entry into Japan, which was our first leap into the global market. aix is like a team located in Japan, providing us with timely and efficient marketing action items that embrace Japan’s…
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ASO Audit Report: adidas
Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there…
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…
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Puzzle Games in Japan: Screenshot Trends
Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual representation of a game goes beyond just its icon. In this article, we will focus on the trends observed in the screenshots of puzzle games available on the Japanese App Store. These snapshots are vital…
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Autumn Marketing in Japan: Traditions and Festivals
Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article, we will delve into the customs and festivals that make autumn a special time in Japanese culture and explore how businesses can align their marketing strategies with these traditions to engage with customers effectively. The…
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ASO Audit Report: H&M
Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential for improvement in App Store Optimization (ASO). With an ASO score of 195/300, it becomes evident that there’s considerable room for enhancing visibility and ranking. This article aims to explore and address areas of improvement…
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Privacy Push: Meta Faces EU Ban on Targeted Advertising
Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy that prohibits fingerprinting last summer, and Google planning to prevent fingerprinting in 2024 with the SDK Runtime component of Android Privacy Sandbox, Meta is now taking actions as well on its handling of user data…