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  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
    Rocket A

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

  • What is a “Peel-and-Take Advertisement” in the Digital Age?
    Growth Insight

    What is a “Peel-and-Take Advertisement” in the Digital Age?

  • Google and Meta Are Your Foundation.
Not Your Full Strategy.
    Rocket A

    Google and Meta Are Your Foundation. Not Your Full Strategy.

  • Where Japan Market Entry Patterns Start to Converge
    Growth Insight

    Where Japan Market Entry Patterns Start to Converge

  • When Early Wins in Japan Start to Mislead App Growth Strategy
    Growth Insight

    When Early Wins in Japan Start to Mislead App Growth Strategy

  • Japan Isn’t Expensive — Your CPI Strategy Is
    Rocket A

    Japan Isn’t Expensive — Your CPI Strategy Is

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • How to Dominate the App Store with Strategic Keyword Selection for ASO
    ASO

    How to Dominate the App Store with Strategic Keyword Selection for ASO

    Jamie Lou Borile

    November 1, 2023

    Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re…

  • Puzzle Games in Japan: Icon Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Icon Trends

    Sea Seino

    November 1, 2023

    Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
    Growth Insight, Trending in Japan

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Jamie Lou Borile

    October 31, 2023

    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want…

  • App Store Screenshots: TikTok Japan VS Korea
    Growth Insight, Trending in Japan

    App Store Screenshots: TikTok Japan VS Korea

    Jamie Lou Borile

    October 31, 2023

    Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical…

  • ASO Audit Report: IKEA
    ASO, Growth Insight

    ASO Audit Report: IKEA

    Jamie Lou Borile

    October 30, 2023

    Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category…

  • Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
    ASO, Trending in Japan

    Cultural Marketing: Exploring Opportunities on Japan’s Culture Day

    Jamie Lou Borile

    October 26, 2023

    Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the…

  • Puzzle Games in Japan: Keyword Trends
    ASO, Trending in Japan

    Puzzle Games in Japan: Keyword Trends

    Sea Seino

    October 25, 2023

    Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich…

  • Japan Google Play Store’s Metadata Update: Title Character Limit
    ASO, Trending in Japan

    Japan Google Play Store’s Metadata Update: Title Character Limit

    aixpost

    October 19, 2023

    Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the…

  • Dating Apps in Japan: Promotion/Ads Trends
    Growth Insight, Trending in Japan

    Dating Apps in Japan: Promotion/Ads Trends

    Sea Seino

    October 18, 2023

    Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of…

  • Puzzle Games in Japan: Promotion/Ads Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Promotion/Ads Trends

    Sea Seino

    October 17, 2023

    Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In…

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