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  • The Strategy Behind the Format You Didn’t Notice
    Creatives Growth Insight

    The Strategy Behind the Format You Didn’t Notice

  • The Importance of Milestones in Game Player Retention
    Rocket A

    The Importance of Milestones in Game Player Retention

  • When a Joke Isn’t Just a Joke
    Growth Insight

    When a Joke Isn’t Just a Joke

  • The Quiet Power of Not Showing Everything
    Growth Insight

    The Quiet Power of Not Showing Everything

  • Advertising as “Environment,” Not “Noise”
    Growth Insight

    Advertising as “Environment,” Not “Noise”

  • Virality-Driven Consumption: Where Sharing Meets Buying in Japan
    Growth Insight Trending in Japan

    Virality-Driven Consumption: Where Sharing Meets Buying in Japan

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Japan Google Play Store’s Metadata Update: Title Character Limit
    ASO, Trending in Japan

    Japan Google Play Store’s Metadata Update: Title Character Limit

    aixpost

    October 19, 2023

    Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the…

  • Dating Apps in Japan: Promotion/Ads Trends
    Growth Insight, Trending in Japan

    Dating Apps in Japan: Promotion/Ads Trends

    Sea Seino

    October 18, 2023

    Introduction In the ever-evolving landscape of technology and relationships, Japan has emerged as a fascinating arena for the promotion of…

  • Puzzle Games in Japan: Promotion/Ads Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Promotion/Ads Trends

    Sea Seino

    October 17, 2023

    Introduction The mobile gaming industry continues to thrive as one of the most lucrative sectors in the tech world. In…

  • Japanese Autumn Trend: Kinmokusei?
    Trending in Japan

    Japanese Autumn Trend: Kinmokusei?

    Jamie Lou Borile

    October 13, 2023

    Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday…

  • Autumn Marketing in Japan: How Japan Celebrates Halloween
    Trending in Japan

    Autumn Marketing in Japan: How Japan Celebrates Halloween

    Jamie Lou Borile

    October 11, 2023

    Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and…

  • Play Store’s Promotional Content and Its Impact on ASO
    ASO

    Play Store’s Promotional Content and Its Impact on ASO

    Jamie Lou Borile

    October 10, 2023

    Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also…

  • Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits
    ASO

    Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Jamie Lou Borile

    October 10, 2023

    Introduction In the dynamic world of mobile apps, staying ahead of the competition and making your app stand out is…

  • Maximizing App Store Custom Product Pages (CPP) for ASO Success
    ASO

    Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Jamie Lou Borile

    October 10, 2023

    Introduction In the ever-evolving landscape of mobile app marketing, developers are constantly seeking new ways to stand out and reach…

  • Sports Day in Japan: Anime Fans Saved a Pro Football Team
    Trending in Japan

    Sports Day in Japan: Anime Fans Saved a Pro Football Team

    Allen Park

    October 6, 2023

    Introduction Azul Claro Numazu is a Japanese football club that competes in the J3 League, which is the third tier…

  • App Store In-App Events: Its Benefits and Effects to ASO
    ASO

    App Store In-App Events: Its Benefits and Effects to ASO

    Jamie Lou Borile

    October 6, 2023

    Introduction In today’s digital age, mobile apps have become an integral part of our lives. Whether it’s for entertainment, productivity,…

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