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8 Things You Need to Do to Rank Your App Higher
Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…
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How Does Japan’s New Year Compare to Global Celebrations?
As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of New Year celebrations unfolds in diverse ways across the globe. In the heart of this cultural mosaic lies Japan, a country deeply rooted in tradition and rich in customs. In this article, we delve into…
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Case Study: TIMEFLIK
Client’s KPI Strategy Services We Offered Results Before and After TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories. Website: timeflik.com Client: Apposter Inc. Project Period: May 2023 ~ September 2023
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Japan’s Fair Trade Commission Challenges Google
Introduction In an announcement last October 23rd, the Japan Fair Trade Commission (JFTC) disclosed the initiation of an investigation into Google, suspecting potential violations of the Antimonopoly Act. This move underscores the JFTC’s commitment to ensuring fair competition in the digital space. Let’s delve into the details outlined in the Japanese article, shedding light on…
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2023 Trending Contents in Japan based on SHIBUYA109 lab. Trend Awards
About SHIBUYA109 lab. and SHIBUYA109 Trend Award SHIBUYA109 lab. is a youth-focused marketing agency operated by SHIBUYA109 Entertainment, specializing in understanding the lifestyles and preferences of the “around20” demographic (ages 15-24). SHIBUYA109 lab. conducts surveys and analyses from the unique perspective of SHIBUYA109, a prominent shopping complex in Tokyo. The agency aims to delve into…
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Digital Marketing Forecasting in Japan for 2024: Leveraging Emerging Trends and Customer Channels
Introduction As we venture into 2024, the digital marketing landscape in Japan is poised for transformative huge change. The year 2023 witnessed significant paradigm changes, including the rise of Generative AI in the field of marketing & promotion domain, stringent privacy regulations, and evolving consumer’s diversity preferences. This article examines these trends and forecasts their…
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Case Study: SNS Influencer Marketing (Wendy’s)
Clients Information: Clients’ KPI: Strategy Services We Offered Result Influencer Posts: Instagram aix’s Influencer & SNS Marketing Service aix offers various SNS marketing services, including X Trend, influencers, and event planning and operation via clients’ official SNS accounts. It has accumulated experiences in Japan over the years, so it can help clients accelerate the growth…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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Case Study: DESIGNSORI
Client’s KPI Strategy Services We Offered Results Landing Page Articles Published Magazine Feature DESIGNSORI is a design media in Korea, main organizer of ASIA DESIGN PRIZE that started in 2016. Client: DESIGNSORI Co. Ltd. Website: www.designsori.com Project Period: June 2023 ~ Ongoing DESIGNSORI is accepting applications for ASIA DESIGN PRIZE 2024 from October 7, 2023.
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Case Study: Between
Client’s KPI Strategy Services We Offered What Client Say “aix’s ASO and media-building capabilities made it possible for us to make a meaningful entry into Japan, which was our first leap into the global market. aix is like a team located in Japan, providing us with timely and efficient marketing action items that embrace Japan’s…