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Japan’s Fair Trade Commission Challenges Google
Introduction In an announcement last October 23rd, the Japan Fair Trade Commission (JFTC) disclosed the initiation of an investigation into Google, suspecting potential violations of the Antimonopoly Act. This move underscores the JFTC’s commitment to ensuring fair competition in the digital space. Let’s delve into the details outlined in the Japanese article, shedding light on…
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2023 Trending Contents in Japan based on SHIBUYA109 lab. Trend Awards
About SHIBUYA109 lab. and SHIBUYA109 Trend Award SHIBUYA109 lab. is a youth-focused marketing agency operated by SHIBUYA109 Entertainment, specializing in understanding the lifestyles and preferences of the “around20” demographic (ages 15-24). SHIBUYA109 lab. conducts surveys and analyses from the unique perspective of SHIBUYA109, a prominent shopping complex in Tokyo. The agency aims to delve into…
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Digital Marketing Forecasting in Japan for 2024: Leveraging Emerging Trends and Customer Channels
Introduction As we venture into 2024, the digital marketing landscape in Japan is poised for transformative huge change. The year 2023 witnessed significant paradigm changes, including the rise of Generative AI in the field of marketing & promotion domain, stringent privacy regulations, and evolving consumer’s diversity preferences. This article examines these trends and forecasts their…
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Case Study: SNS Influencer Marketing (Wendy’s)
Clients Information: Clients’ KPI: Strategy Services We Offered Result Influencer Posts: Instagram aix’s Influencer & SNS Marketing Service aix offers various SNS marketing services, including X Trend, influencers, and event planning and operation via clients’ official SNS accounts. It has accumulated experiences in Japan over the years, so it can help clients accelerate the growth…
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TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect with younger audiences. Currently making waves is “TikTok Lite,” an application that has rapidly ascended to the top of the App Store Entertainment category, claiming the coveted #1 spot. Interestingly, its predecessor, the original “TikTok,”…
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Case Study: DESIGNSORI
Client’s KPI Strategy Services We Offered Results Landing Page Articles Published Magazine Feature DESIGNSORI is a design media in Korea, main organizer of ASIA DESIGN PRIZE that started in 2016. Client: DESIGNSORI Co. Ltd. Website: www.designsori.com Project Period: June 2023 ~ Ongoing DESIGNSORI is accepting applications for ASIA DESIGN PRIZE 2024 from October 7, 2023.
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Case Study: Between
Client’s KPI Strategy Services We Offered What Client Say “aix’s ASO and media-building capabilities made it possible for us to make a meaningful entry into Japan, which was our first leap into the global market. aix is like a team located in Japan, providing us with timely and efficient marketing action items that embrace Japan’s…
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ASO Audit Report: adidas
Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In assessing its App Store Optimization (ASO) standing, the ASO Index reveals an overall score of 229 out of 300, with a Visibility score of 59 out of 100. While the app is performing reasonably, there…
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Dating Apps in Japan: Keyword Trends
Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating and romance. If you’re read our article about Christmas in Japan, you’d know that Christmas in Japan is a season for dating! Today, our focus turns to the realm of dating apps in Japan. Previously, we discussed…
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The Unique Traditions of Christmas in Japan
Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies as Christian, it is a festivity that is highly celebrated. Despite its origins as a Christian holiday, Christmas is widely observed as a secular celebration in Japan and is embraced across various cultural and religious…