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Exploring Japan’s Top Picks: Google Play Japan Best of 2023
Introduction On November 30, 2023, Google Play unveiled the winners of the highly anticipated Google Play Best of 2023 awards, showcasing the most popular content in Japan throughout the year. The awards span various categories, including Best App, Best Game, and several specialized awards reflecting the diverse landscape of mobile applications in the Japanese market.…
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Spoiler Alerts and Double Speed: The Japan Gen Z’s Unique Approach to Content Consumption
Introduction In recent years, a cultural shift has taken place among Japan’s Z generation, giving rise to a unique phenomenon known as “タイパ” (Time Performance). This trend reflects a desire for efficient content consumption, contrasting the traditional value of savoring experiences. Let’s delve into the intricacies of this phenomenon, exploring its roots and understanding its…
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Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named “Google’s Experimental Generative AI,” is designed to streamline the process of crafting compelling and effective store descriptions. In this article, we’ll delve into the…
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ASO Audit: Airbnb
Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While this is a commendable achievement, a closer look at its App Store Optimization (ASO) metrics reveals room for improvement. The ASO Score stands at 203 out of 300, with Visibility scoring 40 out of 100.…
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2023 Q4 Japan App Store Discover Keywords Recap
Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search menu of the Apple app store. As we delve into the intriguing world of keywords that shaped the fourth quarter of 2023 in the Japanese App Store, we unravel insights that extend beyond mere linguistic…
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Introducing the Asia Design Prize
Asia’s Renowned Design Award The Asia Design Prize is an award that recognizes outstanding work across various categories such as product design, visual design, spatial design, and more. The prize welcomes entries from designers, design studios and companies from Asia “to discover excellent Asia-based social designs” so they can be noticed by the world. (Source:…
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aix, App Growth Awards 2023 ASO Company Finalist
The aix team recently flew to Berlin, Germany to attend the world’s largest global app business awards, App Growth Awards, as an ASO Company nominee. The App Growth Awards, organized by Business of Apps and the App Promotion Summit, took place on November 30, 2023. At the ‘App Growth Awards 2023,’ aix has earned the…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike many countries, tends to take a serene approach to welcome the fresh start. Including quiet celebrations like “hatsunode” where Japanese people wait for the first sun rise of the year, as it supposedly brings good…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular in Japan. As the year winds down, businesses in the Land of the Rising Sun orchestrate captivating sales campaigns, making Year-end Shopping a pivotal period in the Japanese retail calendar. In this exploration, we delve…
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Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]
Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…