• aix, App Growth Awards 2023 ASO Company Finalist

    aix, App Growth Awards 2023 ASO Company Finalist

    The aix team recently flew to Berlin, Germany to attend the world’s largest global app business awards, App Growth Awards, as an ASO Company nominee. The App Growth Awards, organized by Business of Apps and the App Promotion Summit, took place on November 30, 2023. At the ‘App Growth Awards 2023,’ aix has earned the…

  • Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
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    Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It

    Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike many countries, tends to take a serene approach to welcome the fresh start. Including quiet celebrations like “hatsunode” where Japanese people wait for the first sun rise of the year, as it supposedly brings good…

  • Year-end Shopping in Japan: Unwrapping Opportunities
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    Year-end Shopping in Japan: Unwrapping Opportunities

    November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular in Japan. As the year winds down, businesses in the Land of the Rising Sun orchestrate captivating sales campaigns, making Year-end Shopping a pivotal period in the Japanese retail calendar. In this exploration, we delve…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]
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    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the app store, you’re in the right spot. This piece will explore the keywords featured in the Discover section on the Search page of the Apple App Store, providing insights into their connection with Japanese culture.…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
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    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the rich cultural tapestry that defines this dynamic market. As global businesses set their sights on the Land of the Rising Sun, mastering App Store Optimization (ASO) becomes a crucial aspect of ensuring success in Japan’s…

  • Japanese Product Discovery and Purchasing Behavior Based on LINE Research
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    Japanese Product Discovery and Purchasing Behavior Based on LINE Research

    In a recent survey conducted by LINE Research, Japanese consumer habits have been unveiled, shedding light on where and how people discover interesting products. The survey targeted a diverse age group, spanning from 13 to 79 years old, with a substantial sample size of 645,736 respondents. Where do Japanese People Discover Interesting Products? The findings…

  • Matching Apps in Japan: Icon Trends
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    Matching Apps in Japan: Icon Trends

    In our previous discussions, we delved into the dynamic world of dating and matching apps in Japan, unraveling the threads of promotion, ads, and keyword trends. Today, we embark on a visual journey, exploring the subtle nuances encapsulated in the icons of these apps. While icons might seem like mere graphical representations, they are, in…

  • 8 Things You Need to Do to Rank Your App Higher
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    8 Things You Need to Do to Rank Your App Higher

    Introduction In the fiercely competitive world of mobile apps, achieving a higher rank in the App Store can make all the difference in reaching your target audience. App Store Optimization (ASO) is the key to enhancing your app’s visibility and attracting more downloads. In this article, we’ll explore eight crucial steps to help you climb…

  • How Does Japan’s New Year Compare to Global Celebrations?
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    How Does Japan’s New Year Compare to Global Celebrations?

    As the world bids farewell to one year and eagerly anticipates the arrival of the next, the cultural tapestry of New Year celebrations unfolds in diverse ways across the globe. In the heart of this cultural mosaic lies Japan, a country deeply rooted in tradition and rich in customs. In this article, we delve into…

  • Case Study: TIMEFLIK

    Case Study: TIMEFLIK

    Client’s KPI Strategy Services We Offered Results Before and After TIMEFLIK is a brand that provides total coordination for smart watch users, including the operation of smart watch digital dial apps and high-quality watch bands and accessories. Website: timeflik.com Client: Apposter Inc. Project Period: May 2023 ~ September 2023