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(AGS Article) The Intersection of Culture and Design: A Comparative of Japanese and Western Apps
Introduction In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable. Yet succeeding in Japan requires more than just technical prowess. My work…
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Navigating the Transformative Landscape of App Marketing History in Japan: A Detailed Insight
Introduction The app advertising landscape in Japan has undergone significant transformations after the release of the first application on the iOS & Google Play Store (Google Android Market until 2012). There are overlapping periods that are not clearly defined in terms of time. Through this article, I am introducing innovative strategies for each phase and…
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2023 Google Search Rankings: What Did Japan Search For In 2023?
Introduction Despite Japan’s continued use of Yahoo! as a search engine, Google maintains its position as the top choice among users. We’ve written about what Japanese people searched for in Yahoo! JAPAN search engine, and in this article, we’ll delve into the most searched keywords in Japan based on Google. Google recently unveiled the highly…
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Case Study: Slopes
Client’s KPI Strategy Services We Offered What Client Say “Our partnership with aix was essential in making the proper steps and establishing our presence and awareness in Japan. Not only from an ASO perspective, but we appreciate their strategic business advice and go-to-market guidance. It saved us from quite a few mishaps and successfully jump-started…
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Yahoo! Search Award 2023: Unveiling Japan’s Top Searches
Introduction In Japan, where the digital landscape is marked by a unique blend of tradition and innovation, Yahoo! continues to hold a significant presence as a prominent search engine. Despite the global dominance of Google, Yahoo! maintains its relevance as the second most widely utilized search platform in the country. What did the Japanese people…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to unveil its latest report, “Shoppertainment 2023: Next-Gen Commerce and Consumer Insights in APAC.” The report, which extensively investigates consumer trends in five key markets in the Asia-Pacific region—Indonesia, Japan, South Korea, Thailand, and Vietnam—provides comprehensive…
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Exploring Japan’s Top Picks: Google Play Japan Best of 2023
Introduction On November 30, 2023, Google Play unveiled the winners of the highly anticipated Google Play Best of 2023 awards, showcasing the most popular content in Japan throughout the year. The awards span various categories, including Best App, Best Game, and several specialized awards reflecting the diverse landscape of mobile applications in the Japanese market.…
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Spoiler Alerts and Double Speed: The Japan Gen Z’s Unique Approach to Content Consumption
Introduction In recent years, a cultural shift has taken place among Japan’s Z generation, giving rise to a unique phenomenon known as “タイパ” (Time Performance). This trend reflects a desire for efficient content consumption, contrasting the traditional value of savoring experiences. Let’s delve into the intricacies of this phenomenon, exploring its roots and understanding its…
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Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize the way store listings are created. This cutting-edge feature, aptly named “Google’s Experimental Generative AI,” is designed to streamline the process of crafting compelling and effective store descriptions. In this article, we’ll delve into the…
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ASO Audit: Airbnb
Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While this is a commendable achievement, a closer look at its App Store Optimization (ASO) metrics reveals room for improvement. The ASO Score stands at 203 out of 300, with Visibility scoring 40 out of 100.…