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  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
    Rocket A

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

  • What is a “Peel-and-Take Advertisement” in the Digital Age?
    Growth Insight

    What is a “Peel-and-Take Advertisement” in the Digital Age?

  • Google and Meta Are Your Foundation.
Not Your Full Strategy.
    Rocket A

    Google and Meta Are Your Foundation. Not Your Full Strategy.

  • Where Japan Market Entry Patterns Start to Converge
    Growth Insight

    Where Japan Market Entry Patterns Start to Converge

  • When Early Wins in Japan Start to Mislead App Growth Strategy
    Growth Insight

    When Early Wins in Japan Start to Mislead App Growth Strategy

  • Japan Isn’t Expensive — Your CPI Strategy Is
    Rocket A

    Japan Isn’t Expensive — Your CPI Strategy Is

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
    ASO, Growth Insight

    Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)

    aixpost

    December 12, 2023

    Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize…

  • ASO Audit: Airbnb
    ASO, Growth Insight

    ASO Audit: Airbnb

    Jamie Lou Borile

    December 12, 2023

    Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While…

  • 2023 Q4 Japan App Store Discover Keywords Recap
    ASO, Growth Insight, Trending in Japan

    2023 Q4 Japan App Store Discover Keywords Recap

    aixpost

    December 11, 2023

    Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search…

  • Introducing the Asia Design Prize
    Trending in Japan

    Introducing the Asia Design Prize

    aixpost

    December 8, 2023

    Asia’s Renowned Design Award The Asia Design Prize is an award that recognizes outstanding work across various categories such as…

  • aix, App Growth Awards 2023 ASO Company Finalist
    ASO

    aix, App Growth Awards 2023 ASO Company Finalist

    Jamie Lou Borile

    December 8, 2023

    The aix team recently flew to Berlin, Germany to attend the world’s largest global app business awards, App Growth Awards,…

  • Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
    Growth Insight, Trending in Japan

    Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It

    Jamie Lou Borile

    December 8, 2023

    Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…

  • Year-end Shopping in Japan: Unwrapping Opportunities
    Growth Insight, Trending in Japan

    Year-end Shopping in Japan: Unwrapping Opportunities

    aixpost

    December 7, 2023

    November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]
    ASO, Growth Insight, Trending in Japan

    Keyword Insights: Japan App Store Discover Suggestions This Month [November 2023]

    aix

    December 6, 2023

    Introduction Exploring the intricacies of the Japanese language can be quite challenging. If you’re seeking relevant Japanese keywords within the…

  • How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan
    ASO, Growth Insight

    How To Do ASO in Japan? 6 Steps for Your App’s Success in Japan

    Jamie Lou Borile

    December 6, 2023

    Welcome to the vibrant world of app marketing in Japan, where the pursuit of excellence is matched only by the…

  • Japanese Product Discovery and Purchasing Behavior Based on LINE Research
    Growth Insight, Trending in Japan

    Japanese Product Discovery and Purchasing Behavior Based on LINE Research

    aix

    December 5, 2023

    In a recent survey conducted by LINE Research, Japanese consumer habits have been unveiled, shedding light on where and how…

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