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The Rise of Vtubers in Japan in 2023: A Marketing Phenomenon
Introduction As we reflect on the defining keywords that have shaped Japan’s marketing landscape in 2023, “V-Tuber” emerges as a potent force. In our recent webinar, aix delved into the impactful trends that have molded Japan’s business world this year, from the influence of AI to the regulatory shifts in social media networks. In this…
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Beyond 2023: The Future of Marketing with Japan’s SNS Regulations
Introduction As we bid farewell to 2023, we continue our exploration of the six pivotal keywords that shaped Japan this year. Following our discussion on “AI” in our previous article, today’s focus is on the second 2023 Picked Keyword: “SNS Regulations.” This article delves into the recent legal developments in Japan, where stealth marketing on…
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Future Forward: AI Trends that Defined Japan in 2023
Introduction In a recent webinar hosted by aix, we unveiled the “Pick Keywords” that defined Japan in 2023, and at the forefront of this linguistic tapestry was the ubiquitous term “AI.” As we reflect on the year that was, it’s evident that artificial intelligence has not only transformed industries globally but has also become an…
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Recap and Insights: “Forecasting 2024 Marketing Streams in Japan” Webinar by aix Inc.
Tokyo, Japan – December 19, 2023 In an insightful hour-long webinar, aix Inc. explored the landscape of Japanese marketing, recapped the trends of 2023, and provided a forecast for the upcoming year. Titled “Forecasting 2024 Marketing Streams in Japan,” the event gathered marketers, enthusiasts, and industry professionals from around the globe. About aix Inc. Big…
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(AGS Article) The Intersection of Culture and Design: A Comparative of Japanese and Western Apps
Introduction In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable. Yet succeeding in Japan requires more than just technical prowess. My work…
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Navigating the Transformative Landscape of App Marketing History in Japan: A Detailed Insight
Introduction The app advertising landscape in Japan has undergone significant transformations after the release of the first application on the iOS & Google Play Store (Google Android Market until 2012). There are overlapping periods that are not clearly defined in terms of time. Through this article, I am introducing innovative strategies for each phase and…
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2023 Google Search Rankings: What Did Japan Search For In 2023?
Introduction Despite Japan’s continued use of Yahoo! as a search engine, Google maintains its position as the top choice among users. We’ve written about what Japanese people searched for in Yahoo! JAPAN search engine, and in this article, we’ll delve into the most searched keywords in Japan based on Google. Google recently unveiled the highly…
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Case Study: Slopes
Client’s KPI Strategy Services We Offered What Client Say “Our partnership with aix was essential in making the proper steps and establishing our presence and awareness in Japan. Not only from an ASO perspective, but we appreciate their strategic business advice and go-to-market guidance. It saved us from quite a few mishaps and successfully jump-started…
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Yahoo! Search Award 2023: Unveiling Japan’s Top Searches
Introduction In Japan, where the digital landscape is marked by a unique blend of tradition and innovation, Yahoo! continues to hold a significant presence as a prominent search engine. Despite the global dominance of Google, Yahoo! maintains its relevance as the second most widely utilized search platform in the country. What did the Japanese people…
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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to unveil its latest report, “Shoppertainment 2023: Next-Gen Commerce and Consumer Insights in APAC.” The report, which extensively investigates consumer trends in five key markets in the Asia-Pacific region—Indonesia, Japan, South Korea, Thailand, and Vietnam—provides comprehensive…