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  • 8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.
    Rocket A

    8AM, Yamanote Line. 81% of These Passengers Are Already Your Audience.

  • What is a “Peel-and-Take Advertisement” in the Digital Age?
    Growth Insight

    What is a “Peel-and-Take Advertisement” in the Digital Age?

  • Google and Meta Are Your Foundation.
Not Your Full Strategy.
    Rocket A

    Google and Meta Are Your Foundation. Not Your Full Strategy.

  • Where Japan Market Entry Patterns Start to Converge
    Growth Insight

    Where Japan Market Entry Patterns Start to Converge

  • When Early Wins in Japan Start to Mislead App Growth Strategy
    Growth Insight

    When Early Wins in Japan Start to Mislead App Growth Strategy

  • Japan Isn’t Expensive — Your CPI Strategy Is
    Rocket A

    Japan Isn’t Expensive — Your CPI Strategy Is

  • Understanding Japan’s Diagnostic Content Through Sharing Cycles
    Growth Insight Trending in Japan

    Understanding Japan’s Diagnostic Content Through Sharing Cycles

  • Nostalgia Reimagined Through a New Generation
    Growth Insight Trending in Japan

    Nostalgia Reimagined Through a New Generation

  • When Urban Infrastructure Becomes Media
    Growth Insight Trending in Japan

    When Urban Infrastructure Becomes Media

  • Japanese Autumn Trend: Kinmokusei?
    Trending in Japan

    Japanese Autumn Trend: Kinmokusei?

    Jamie Lou Borile

    October 13, 2023

    Introduction In the midst of the digital hustle and bustle, a subtle yet enchanting topic dominated Japanese X (Twitter) yesterday…

  • Autumn Marketing in Japan: How Japan Celebrates Halloween
    Trending in Japan

    Autumn Marketing in Japan: How Japan Celebrates Halloween

    Jamie Lou Borile

    October 11, 2023

    Introduction Halloween is just around the corner! Japan is slowly getting covered with orange and purple, pumpkins, cute ghosts and…

  • Play Store’s Promotional Content and Its Impact on ASO
    ASO

    Play Store’s Promotional Content and Its Impact on ASO

    Jamie Lou Borile

    October 10, 2023

    Introduction As the mobile and application market continues to grow, the major app stores, App Store and Play Store also…

  • Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits
    ASO

    Understanding Play Store Custom Store Listings (CSL): Guidelines and ASO Benefits

    Jamie Lou Borile

    October 10, 2023

    Introduction In the dynamic world of mobile apps, staying ahead of the competition and making your app stand out is…

  • Maximizing App Store Custom Product Pages (CPP) for ASO Success
    ASO

    Maximizing App Store Custom Product Pages (CPP) for ASO Success

    Jamie Lou Borile

    October 10, 2023

    Introduction In the ever-evolving landscape of mobile app marketing, developers are constantly seeking new ways to stand out and reach…

  • Sports Day in Japan: Anime Fans Saved a Pro Football Team
    Trending in Japan

    Sports Day in Japan: Anime Fans Saved a Pro Football Team

    Allen Park

    October 6, 2023

    Introduction Azul Claro Numazu is a Japanese football club that competes in the J3 League, which is the third tier…

  • App Store In-App Events: Its Benefits and Effects to ASO
    ASO

    App Store In-App Events: Its Benefits and Effects to ASO

    Jamie Lou Borile

    October 6, 2023

    Introduction In today’s digital age, mobile apps have become an integral part of our lives. Whether it’s for entertainment, productivity,…

  • Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
    Growth Insight, Trending in Japan

    Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]

    Jamie Lou Borile

    October 6, 2023

    Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week…

  • Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
    Trending in Japan

    Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps

    Jamie Lou Borile

    October 5, 2023

    Introduction In just a few days, Japanese people will have another thing called “3連休,” “san renkyū” or a 3-day weekend….

  • What Makes ASO Hard and How to Overcome It?
    ASO, Growth Insight

    What Makes ASO Hard and How to Overcome It?

    aix

    October 3, 2023

    Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital…

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