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Kinro Kansha no Hi: The Japanese Thanksgiving
Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of this day centers around worker appreciation, highlighting the exchange of gifts such as letters and cards as expressions of gratitude for their dedicated efforts and hard work. Distinguishing itself from the US Thanksgiving celebrated on…
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Case Study: ViiV
Client’s KPI Strategy Services We Offered Results Influencer Posts ViiV is a travel vlog making and sharing app. Client: ViiV Project Period: March 2023 ~ Ongoing
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How to Dominate the App Store with Strategic Keyword Selection for ASO
Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re not alone. With millions of apps competing for attention, it’s crucial to have a strong ASO (App Store Optimization) strategy in place to stand out from the crowd. And one of the most powerful tools…
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Puzzle Games in Japan: Icon Trends
Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s take a look at the top ranking Japanese puzzle games creatives, starting with icons. According to recent research, a significant 92.6 percent of consumers prioritize visual factors when making purchasing decisions. This underscores the critical role…
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Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want to know relevant Japanese keywords in the app store, you came to the right place. In this article, we will delve into the keywords that appeared in the Discover section on the Search page of…
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App Store Screenshots: TikTok Japan VS Korea
Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical proximity and cultural overlaps, both nations maintain distinct characteristics and preferences. Therefore, calls for a different marketing approach, especially in their creative preferences. In this article, we picked the globally popular entertainment app, TikTok on…
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ASO Audit Report: IKEA
Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category within the App Store Japan, demonstrates a fairly good performance in App Store Optimization (ASO), as indicated by its ASO Score of 202/300. However, this score reflects a lot of opportunity for improvement and further…
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Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the hearts of its people. Celebrated annually on November 3rd, it’s a day when the nation comes together to honor its rich cultural heritage, arts, and academic achievements. In this article, we’ll delve into the significance…
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Puzzle Games in Japan: Keyword Trends
Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich gaming culture, the Land of the Rising Sun has unequivocally embraced the enigmatic allure of puzzle games, making it the cornerstone of gaming experiences for millions of enthusiasts. While the gaming world features an array…
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Japan Google Play Store’s Metadata Update: Title Character Limit
Introduction In the ever-evolving landscape of app optimization, even subtle changes can wield profound influence. The recent changes in the Japan Google Play Store’s metadata guidelines, reducing the permissible number of full-width characters, may appear minute, but it carries significant implications for App Store Optimization (ASO). In this article, we will decipher the recent metadata…