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I’m An “Uncle” If I Use This Punctuation Mark?: Decoding the Evolution of Punctuations in Japan
Introduction The world of digital communication is witnessing a fascinating transformation in the way punctuation marks are perceived in Japan….
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Spatial Computing Revolution: Adapting ASO to Apple Vision Pro
Introduction With the lack of wow-worthy features in the latest iPhone 15, we get a hunch that Apple is exerting…
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How Japanese People Celebrate Valentine’s Day
Introduction Valentine’s Day, the day of expressing love to that one special person, takes a distinctive turn in Japan. Unlike…
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How Japanese People Navigate the Maze of Love in a Culture of Constraints
Introduction In a country rich with cultural traditions and societal expectations, finding love in Japan has its unique challenges. The…
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Valentines in Japan: Love Is In The App
Introduction Valentine’s Day – a celebration of love that varies across cultures. While the rest of the world is accustomed…
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Recap & Insights: “Health & Fitness Apps in Japan” Virtual Coffee Break Event by aix Inc.
Tokyo, Japan – January 31, 2024 In an effort to make Japan marketing insights more accessible in English language, aix…
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Japan’s Top 20 Health & Fitness Apps: App Store VS Play Store
Introduction With the start of new year, the health and fitness app market is booming, with users increasingly turning to…
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Japan VS Singapore, Thailand, and Vietnam: Mobile Landscape
Introduction We continue our exploration of Japan’s mobile landscape, this time comparing it to Southeast Asian countries: Singapore, Thailand, and…
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Japan VS Indonesia, Malaysia, The Philippines: Mobile Landscape
Introduction Most marketers make the mistake of deploying a one-size-fits-all strategy for Asia, neglecting the unique characteristics of each country….
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TOP 20 Health & Fitness Apps on Android Play Store Japan
Introduction In today’s increasingly health-conscious world, the Health/Fitness app market is diverse, with many attractive apps for users interested in…
aix Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Case Studies
