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iPhone vs Android in Japan: Understanding User Demographics and Preferences
Introduction The ongoing debate between iPhone and Android users is a global phenomenon, but understanding the specifics within different regions…
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From Kawaii to Engagement: Exploring Japanese App Store Screenshots
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
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Top Japanese Marketplace Apps: ASO Patterns & Insights
Explore the top marketplace apps in the Japanese App Store, uncover ASO trends, and learn how to enhance app visibility with strategic keywords and creative asset patterns. Discover essential insights for boosting your app’s ranking and engagement.
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Why Japanese Gen Z is Obsessed with This Restaurant’s Unique TikTok Trend
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
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Trending Keywords and Creatives on the Top Ranking Rhythm Games in Japan App Store
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….
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Mother’s Day in Japan: Celebration, Trends, and Creative Insights
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the…
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Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section…
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…
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Analyzing the Top Ranking Savings Apps on Japan’s App Store
Introduction Everyday, my team is taking note of the keywords showing up on the Discover section of Search tab in…
aix Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
Case Studies
