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Trending Keywords and Creatives on the Top Ranking Rhythm Games in Japan App Store
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….
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Mother’s Day in Japan: Celebration, Trends, and Creative Insights
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the…
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Exploring Top Schedule Management Apps on the Japanese App Store
Introduction To gain trend insights on the Japanese App Store, my team records keywords that appear on the Discover section…
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ASO Hacks: The Limits of Machine-Translation and How to Overcome Them
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The…
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Mobile Game Marketing in Japan: Market Info / UA / ASO Webinar Recap & Insights
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…
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Analyzing the Top Ranking Savings Apps on Japan’s App Store
Introduction Everyday, my team is taking note of the keywords showing up on the Discover section of Search tab in…
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Is Google Really The Most Efficient Advertisement Media in Japan?
Introduction Google, a global titan in search engines, also commands a significant presence in Japan’s digital advertising market. This raises…
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Understanding Golden Week in Japan: Business and Ad Design Creatives
Introduction Golden Week in Japan is a collection of four national holidays within seven days. It is one of the…
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Long CPE in Japan: Is It Really That Promising?
Introduction The success of Royal Match through Customer Playable Ads (CPE) in Japan has sparked intrigue and raised questions about…
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Sakura Adaptations in App Store Creatives in Japan Spring 2024
Introduction The allure of cherry blossoms, or Sakura, has transcended centuries, from as far back as the 1500s, when they…
Upcoming Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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From RPGs to OTT: How Korean Mobile Users Are Shifting Their Time and Spending
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Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
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Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
Case Studies
