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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]
    Growth Insight, Trending in Japan

    Weekly Discover Keywords: App Store Japan [Oct 2023: Week 1]

    Jamie Lou Borile

    October 6, 2023

    Introduction Another week, another Discover Keywords from Japan app store! It’s now October and let’s see what the first week…

  • Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps
    Trending in Japan

    Japan’s Sports Day: A Look at Japan’s Favorite Sports and Sports Apps

    Jamie Lou Borile

    October 5, 2023

    Introduction In just a few days, Japanese people will have another thing called “3連休,” “san renkyū” or a 3-day weekend….

  • What Makes ASO Hard and How to Overcome It?
    ASO, Growth Insight

    What Makes ASO Hard and How to Overcome It?

    aix

    October 3, 2023

    Introduction In a world where mobile apps are the heartbeat of our daily lives, getting noticed amidst the face-paced digital…

  • Discovering the Trends of the Japanese Game Market from TGS 2023
    Growth Insight, Trending in Japan

    Discovering the Trends of the Japanese Game Market from TGS 2023

    Allen Park

    September 29, 2023

    Introduction Tokyo Game Show 2023 (TGS 2023) was held from September 21st to 24th in Chiba, Japan. As if the…

  • Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]
    Growth Insight, Trending in Japan

    Keyword Insights: Japan App Store Discover Suggestions This Week [Sep 2023: Week 4]

    Jamie Lou Borile

    September 29, 2023

    Introduction Welcome back, fellow Japan market enthusiast! Today, we’re continuing our journey into Japan’s mobile market. We’ve got a little…

  • Introducing ASO index: Taking Your App to The Top
    ASO

    Introducing ASO index: Taking Your App to The Top

    aixpost

    September 25, 2023

    Introduction In the ever-evolving world of mobile apps, staying ahead of the competition is the key to success. That’s why…

  • Case Study: Point Income’s CPA Campaign
    Case Study

    Case Study: Point Income’s CPA Campaign

    aixpost

    September 17, 2023

    Clients Information:  Client’s KPI:  Strategy Services We Offered Campaign Summary: Bank A Campaign Summary: Bank B What is Point Income?…

  • Analysis in the General App Trends among Generation Alpha
    Growth Insight, Trending in Japan

    Analysis in the General App Trends among Generation Alpha

    aixpost

    September 15, 2023

    Generation Alpha, born between 2010 and 2024 (McCrindle), is rapidly evolving along with ongoing technological development. This also indicates that…

  • The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]
    Growth Insight, Trending in Japan

    The Weekly Discover Keywords of App Store in Japan [Sep 2023: Week 2]

    Jamie Lou Borile

    September 15, 2023

    Introduction As a global marketer, it is no secret that the Japanese market is one of the most challenging markets…

  • iOS 17 New Features and ASO Notes
    ASO, Growth Insight

    iOS 17 New Features and ASO Notes

    Jamie Lou Borile

    September 13, 2023

    Introduction It’s September again! To most people in Japan, it signifies the start of autumn and the time to eat…

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