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  • Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
    Growth Insight 韓国市場トレンド

    Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns

  • Why Micro-Influencers Are Driving Brand Success in Japan
    Growth Insight Trending in Japan

    Why Micro-Influencers Are Driving Brand Success in Japan

  • The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
    Growth Insight Trending in Japan

    The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game

  • Case Study: Helio Games’ Amikin Adventure
    Case Study Growth Insight

    Case Study: Helio Games’ Amikin Adventure

  • Case Study: Tiimo
    Case Study Growth Insight

    Case Study: Tiimo

  • What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
    Growth Insight

    What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar

  • State of the Mobile Game Market in Japan (2023-2024)
    Growth Insight Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Growth Insight Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

  • Tokyo Game Talk: An Evening of Insights and Networking
    Growth Insight Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

  • Hangul and How It Affects App Search in Korea
    ASO

    Hangul and How It Affects App Search in Korea

    Allen Park

    July 15, 2022

    Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market…

  • How to make ASO successful in Japanese
    ASO

    How to make ASO successful in Japanese

    Allen Park

    July 7, 2022

    Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want…

  • Check Your ASO Score!
    ASO

    Check Your ASO Score!

    Sakura Kinjo

    June 23, 2022

    Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its…

  • Non-ASO Measures that Double the ASO Benefit
    ASO

    Non-ASO Measures that Double the ASO Benefit

    Sakura Kinjo

    June 23, 2022

    Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse…

  • How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
    ASO

    How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization

    Sakura Kinjo

    June 23, 2022

    Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of…

  • How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
    ASO

    How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization

    Sakura Kinjo

    June 23, 2022

    Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a…

  • How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
    ASO

    How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization

    Sakura Kinjo

    June 23, 2022

    Introduction How do the users find your app? Ads might have brought some, or some might have heard about the…

  • Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
    ASO, Growth Insight

    Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)

    Allen Park

    June 21, 2022

    Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various…

  • Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
    ASO, Growth Insight

    Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)

    Allen Park

    June 21, 2022

    Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it…

  • What You Need to Know about Japan’s Mobile Market
    ASO

    What You Need to Know about Japan’s Mobile Market

    Sakura Kinjo

    May 19, 2022

    Introduction Japan’s mobile market is a dynamic and innovative powerhouse, characterized by its mobile-first approach, app-centric behavior, and tech-savvy consumer…

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