Unlocking the Japanese Market: Cutting-Edge Mobile Marketing Techniques and Insights

Growth Insight

Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar

Jamie Lou Borile

November 6, 2024

Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.
Growth Insight

Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?

Jamie Lou Borile

October 22, 2024

Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.
ASO, Growth Insight

A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025

David

October 18, 2024

Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced…
Trending in Japan

State of the Mobile Game Market in Japan (2023-2024)

Jamie Lou Borile

October 11, 2024

Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.
Growth Insight

aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco

Jamie Lou Borile

October 10, 2024

At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.
Trending in Japan

Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

David

October 4, 2024

The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was…
Trending in Japan

Tokyo Game Talk: An Evening of Insights and Networking

Jamie Lou Borile

September 26, 2024

Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.
ASO, Growth Insight

Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

David

September 24, 2024

Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such…
Growth Insight, Trending in Japan

Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games

Jamie Lou Borile

September 20, 2024

Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.
Growth Insight

Top Global Games in July 2024 in the Korean Market

Allen Park

August 8, 2024

Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.