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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Privacy Push: Meta Faces EU Ban on Targeted Advertising
    Growth Insight

    Privacy Push: Meta Faces EU Ban on Targeted Advertising

    aixpost

    November 6, 2023

    Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy…

  • Kinro Kansha no Hi: The Japanese Thanksgiving
    Growth Insight, Trending in Japan

    Kinro Kansha no Hi: The Japanese Thanksgiving

    aix

    November 2, 2023

    Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of…

  • Case Study: ViiV
    Case Study

    Case Study: ViiV

    Allen Park

    November 1, 2023

    Client’s KPI Strategy Services We Offered Results Influencer Posts ViiV is a travel vlog making and sharing app. Client: ViiV…

  • How to Dominate the App Store with Strategic Keyword Selection for ASO
    ASO

    How to Dominate the App Store with Strategic Keyword Selection for ASO

    Jamie Lou Borile

    November 1, 2023

    Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re…

  • Puzzle Games in Japan: Icon Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Icon Trends

    Sea Seino

    November 1, 2023

    Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
    Growth Insight, Trending in Japan

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Jamie Lou Borile

    October 31, 2023

    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want…

  • App Store Screenshots: TikTok Japan VS Korea
    Growth Insight, Trending in Japan

    App Store Screenshots: TikTok Japan VS Korea

    Jamie Lou Borile

    October 31, 2023

    Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical…

  • ASO Audit Report: IKEA
    ASO, Growth Insight

    ASO Audit Report: IKEA

    Jamie Lou Borile

    October 30, 2023

    Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category…

  • Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
    ASO, Trending in Japan

    Cultural Marketing: Exploring Opportunities on Japan’s Culture Day

    Jamie Lou Borile

    October 26, 2023

    Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the…

  • Puzzle Games in Japan: Keyword Trends
    ASO, Trending in Japan

    Puzzle Games in Japan: Keyword Trends

    Sea Seino

    October 25, 2023

    Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich…

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