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Unraveling Next-Gen Purchasing Behavior: TikTok for Business “Shoppertainment White Paper 2023”
In a bid to delve into the evolving landscape of consumer behavior, TikTok for Business has partnered with Accenture to…
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Exploring Japan’s Top Picks: Google Play Japan Best of 2023
Introduction On November 30, 2023, Google Play unveiled the winners of the highly anticipated Google Play Best of 2023 awards,…
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Spoiler Alerts and Double Speed: The Japan Gen Z’s Unique Approach to Content Consumption
Introduction In recent years, a cultural shift has taken place among Japan’s Z generation, giving rise to a unique phenomenon…
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Exploring Google’s Experimental Generative AI for Custom Store Listings (with Test Results!)
Introduction In a groundbreaking move, Google Play developers now have access to an experimental AI tool that promises to revolutionize…
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ASO Audit: Airbnb
Introduction The Airbnb app has secured its position as the 24th-ranked Travel category app in the Japanese App Store. While…
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2023 Q4 Japan App Store Discover Keywords Recap
Introduction For the past months, we’ve been gathering the Japanese keywords that made wave into the Discover tab of Search…
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Introducing the Asia Design Prize
Asia’s Renowned Design Award The Asia Design Prize is an award that recognizes outstanding work across various categories such as…
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aix, App Growth Awards 2023 ASO Company Finalist
The aix team recently flew to Berlin, Germany to attend the world’s largest global app business awards, App Growth Awards,…
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Japanese Lucky Bag: The “Fukubukuro” New Year Tradition & 7 Things Businesses Can Benefit from It
Introduction We’ve recently written about year-end shopping in Japan in our last article. Celebrating the new year in Japan, unlike…
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Year-end Shopping in Japan: Unwrapping Opportunities
November and December, universally recognized as the prime months for festive celebrations and heightened consumer activity, are no less spectacular…