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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Embracing Changes: The Era of Loyal Users in 2024
    Growth Insight, Trending in Japan

    Embracing Changes: The Era of Loyal Users in 2024

    Jamie Lou Borile

    January 4, 2024

    Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy…

  • 2024 Japan Marketing Forecasting
    Growth Insight, Trending in Japan

    2024 Japan Marketing Forecasting

    Jamie Lou Borile

    January 4, 2024

    Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the…

  • New Year Tradition in Japan: Eating Traditional Food!
    Trending in Japan

    New Year Tradition in Japan: Eating Traditional Food!

    Allen Park

    January 3, 2024

    Intro There are many ways to celebrate the new year but one of the popular things to do is to…

  • New Year Tradition in Japan: “Oseibo” And How Japanese People Appreciate Year-end and Celebrate New Year
    Trending in Japan

    New Year Tradition in Japan: “Oseibo” And How Japanese People Appreciate Year-end and Celebrate New Year

    Allen Park

    January 2, 2024

    Introduction Showing appreciation to the people around at year-end and celebrating the new year is a universal theme all around…

  • New Year Tradition in Japan: “Nengajo” – Should You Send It Too?
    Trending in Japan

    New Year Tradition in Japan: “Nengajo” – Should You Send It Too?

    Jamie Lou Borile

    January 1, 2024

    Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as…

  • New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential
    Trending in Japan

    New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential

    Jamie Lou Borile

    December 31, 2023

    Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such…

  • New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan
    Trending in Japan

    New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan

    Jamie Lou Borile

    December 30, 2023

    As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across…

  • New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
    Trending in Japan

    New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition

    Jamie Lou Borile

    December 29, 2023

    Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…

  • Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
    Growth Insight, Trending in Japan

    Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends

    Jamie Lou Borile

    December 28, 2023

    Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences…

  • Short-Form Videos Redefine Marketing Strategies in Japan in 2023
    Growth Insight, Trending in Japan

    Short-Form Videos Redefine Marketing Strategies in Japan in 2023

    Jamie Lou Borile

    December 27, 2023

    Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left…

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