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Analyzing Top Game Updates: Insights from Japan’s Mobile Gaming Market in July 2024
Discover how top mobile games in Japan gained downloads in July 2024 through effective updates. Learn the key strategies behind their success and what types of updates drove significant user engagement.
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Onboarding & Paywall in Japan: Key Takeaways from our July Webinar
Discover key insights from our recent webinar, “Onboarding & Paywall in Japan: Where Little Changes Make Big Returns.” Learn effective strategies for user onboarding and paywall timing in Japanese apps. Rewatch the webinar and download the presentation for actionable takeaways.
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The Rise of Subscription Business Models in Japan: A Strategic Opportunity for Marketers
Discover the rising trend of subscription business models in Japan. Learn how app marketers can leverage this growing market opportunity across various sectors like fashion, lifestyle, education, and more.
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Google’s Decision to Retain Third-Party Cookies: What It Means for Marketers and Advertisers
Google’s decision to retain third-party cookies impacts marketers and advertisers. Discover the implications and future strategies for a privacy-first internet.
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
This comprehensive guide will provide practical tips and insights on using ChatGPT for ASO, focusing on meta keyword optimization, screenshot creatives optimization, and review rate optimization.
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Recap of 2024 Marketing Trends in Japan So Far: Key Takeaways from Our June Webinar
Explore how personalization, immersive experiences, rising subscriptions, and borderless e-commerce are shaping the industry.
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Japanese Gen Z Trend Report: Trending Events and Things
Explore the latest trends captivating Generation Z in Japan with insights from Z総研’s 2024 report. From the resurgence of cultural icons like Hello Kitty to the global influence of trends like Ballet Core and BeReal, discover how these dynamics shape youth culture and offer strategic opportunities for marketers aiming to engage effectively in this dynamic…
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Where Do Japanese People Get Their News in 2024?
Explore how news consumption varies across generations in Japan, from TV dominance among seniors to social media preference among youths. Discover insights into changing media habits and implications for digital strategies in Japan’s diverse market.
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Insights from WWDC 2024: Key Takeaways for App Marketers
Discover the latest updates from Apple’s WWDC 2024 and learn how they can transform your app marketing strategy. From iOS 18 customization to advanced AI features, stay ahead with these innovative tools and insights.
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Game Ad Creatives: Latest Trends Released by LINE and Yahoo! Japan
Discover the latest trends in game advertising from Japan’s top platforms, LINE and Yahoo. Explore innovative strategies and elements resonating with Japanese audiences, and learn how to leverage them for success in the dynamic gaming market.
Upcoming Webinar
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A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
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Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
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Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)
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Insights from WWDC 2024: Key Takeaways for App Marketers
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Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game
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Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
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Why Micro-Influencers Are Driving Brand Success in Japan
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The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
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What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
Case Studies
