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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar
    Growth Insight

    Successful Mobile Game Marketing Strategy in Korea: Key Takeaways from our October Webinar

    aix

    November 6, 2024

    Learn effective strategies for mobile game marketing in Korea, covering popular game categories, user acquisition tactics, cultural nuances in advertising, and budget allocation for different game grades. Gain valuable insights for success in Korea’s competitive gaming market.

  • Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?
    Growth Insight

    Action, RPG, and Casual Games: What’s Dominating Mobile Gaming in Korea?

    aix

    October 22, 2024

    Explore the top mobile game categories in Korea for 2024, where action, casual, and RPG games lead the iOS and Android charts through strategic choices and strong IPs.

  • A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025
    ASO, Growth Insight

    A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025

    aix

    October 18, 2024

    Since January 23, 2024, significant changes in Japan’s app marketing landscape and strategies for Google Play Store have emerged, influenced…

  • State of the Mobile Game Market in Japan (2023-2024)
    Growth Insight, Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

    aix

    October 11, 2024

    Explore Japan’s mobile game market in 2023, its recovery, growth trends, and changing consumer preferences in the evolving global landscape.

  • aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco
    Growth Insight

    aix Joins RevenueCat’s Inaugural App Growth Annual 2024 as Workshop Speakers in San Francisco

    aix

    October 10, 2024

    At RevenueCat’s App Growth Annual 2024, aix discussed essential growth strategies for app success in Japan and Korea, two of the world’s largest markets.

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Growth Insight, Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

    aix

    October 4, 2024

    The Tokyo Game Show (TGS) 2024, held from September 26 to 29 at Makuhari Messe in Chiba Prefecture, Japan, was…

  • Tokyo Game Talk: An Evening of Insights and Networking
    Growth Insight, Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

    aix

    September 26, 2024

    Tokyo Game Talk 2024, hosted by AIX and Apptica, brought together industry leaders to explore the Japanese game market. Discover key insights shared during this exclusive event in Shibuya.

  • Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically
    ASO, Growth Insight

    Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

    aix

    September 24, 2024

    Introduction When launching a game app in the Japanese market, foreign companies often face unique challenges in Japan. One such…

  • Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games
    Growth Insight, Trending in Japan

    Engaging Japanese Gamers: X (Twitter) Content Tactics for Mobile Games

    Jamie Lou Borile

    September 20, 2024

    Discover how top mobile games in Japan leverage X (Twitter) for effective content marketing. Learn popular strategies like using comics, event calendars, and character introductions to engage Japanese audiences.

  • Top Global Games in July 2024 in the Korean Market
    Growth Insight

    Top Global Games in July 2024 in the Korean Market

    Allen Park

    August 8, 2024

    Uncover the leading global games that dominated Korean player spending in July 2024. This analysis dives into the top 100 revenue-generating games on Korea’s Play Store from July 6th to August 6th.

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