Discover the latest updates from Google I/O 2024 for mobile marketers and ASO practitioners. Learn about new tools, Engage SDK, enhanced security measures, and revenue optimization strategies designed to boost app success across all categories.
Introduction The ongoing debate between iPhone and Android users is a global phenomenon, but understanding the specifics within different regions…
Discover the unique characteristics of Japanese app store screenshots for games. From a preference for cute characters and bright pastel colors to a distinct emphasis on female protagonists, explore how Japan’s design choices differ from counterparts in the US and Korea.
Discover how a unique restaurant in Japan sparked a viral TikTok trend among Gen Z with creative bird’s-eye-view meal videos. Learn about the trend’s origins, its appeal, and what it reveals about Japanese social media behavior.
Introduction Japan is a difficult country to localize into, especially when you don’t have any idea how the language works….
Introduction Mother’s Day in Japan, locally known as 母の日 “Haha no Hi,” is a heartfelt celebration held annually on the…
Introduction The advancement of machine translation and AI has greatly simplified the process of localizing apps for global markets. The…
Tokyo, Japan – April 25, 2024 On April 25th, 2024, aix hosted a insightful webinar titled “Mobile Game Marketing in Japan:…