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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Case Study: SNS Influencer Marketing (Wendy’s)
    Case Study

    Case Study: SNS Influencer Marketing (Wendy’s)

    Allen Park

    November 26, 2023

    Clients Information:  Clients’ KPI:  Strategy Services We Offered Result Influencer Posts: Instagram aix’s Influencer & SNS Marketing Service aix offers…

  • TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z
    Trending in Japan

    TikTok Lite Takes the Lead: A Game-Changer in Social Media for Japanese Gen Z

    Jamie Lou Borile

    November 24, 2023

    Introduction In the ever-evolving landscape of social media, staying ahead of emerging trends is paramount for businesses seeking to connect…

  • Case Study: DESIGNSORI
    Case Study

    Case Study: DESIGNSORI

    Allen Park

    November 20, 2023

    Client’s KPI Strategy Services We Offered Results Landing Page Articles Published Magazine Feature DESIGNSORI is a design media in Korea,…

  • Case Study: Between
    Case Study

    Case Study: Between

    aix

    November 17, 2023

    Client’s KPI Strategy Services We Offered What Client Say “aix’s ASO and media-building capabilities made it possible for us to…

  • ASO Audit Report: adidas
    ASO

    ASO Audit Report: adidas

    Jamie Lou Borile

    November 13, 2023

    Introduction The adidas app currently holds the 3rd position in the Sports Category on the App Store in Japan. In…

  • Dating Apps in Japan: Keyword Trends
    Growth Insight, Trending in Japan

    Dating Apps in Japan: Keyword Trends

    Sea Seino

    November 10, 2023

    Introduction With the festive season approaching, Christmas stands as a unique time in Japan, known for its association with dating…

  • The Unique Traditions of Christmas in Japan
    Growth Insight, Trending in Japan

    The Unique Traditions of Christmas in Japan

    Jamie Lou Borile

    November 9, 2023

    Introduction While Christmas is not recognized as a national holiday, since only about 1 percent of the entire population identifies…

  • Puzzle Games in Japan: Screenshot Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Screenshot Trends

    Sea Seino

    November 8, 2023

    Introduction In a previous discussion, we delved into the icon trends prevalent among puzzle games in Japan. However, the visual…

  • Autumn Marketing in Japan: Traditions and Festivals
    Trending in Japan

    Autumn Marketing in Japan: Traditions and Festivals

    Jamie Lou Borile

    November 8, 2023

    Introduction Autumn in Japan, known as “aki,” is a season steeped in cultural significance and rich traditions. In this article,…

  • ASO Audit Report: H&M
    ASO

    ASO Audit Report: H&M

    Jamie Lou Borile

    November 7, 2023

    Introduction The H&M app, currently holding the 21st rank in the Shopping Category within the App Store Japan, shows potential…

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