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  • Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
    Growth Insight 韓国市場トレンド

    Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns

  • Why Micro-Influencers Are Driving Brand Success in Japan
    Growth Insight Trending in Japan

    Why Micro-Influencers Are Driving Brand Success in Japan

  • The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
    Growth Insight Trending in Japan

    The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game

  • Case Study: Helio Games’ Amikin Adventure
    Case Study

    Case Study: Helio Games’ Amikin Adventure

  • Case Study: Tiimo
    Case Study

    Case Study: Tiimo

  • What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
    Growth Insight

    What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar

  • State of the Mobile Game Market in Japan (2023-2024)
    Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

  • Tokyo Game Talk: An Evening of Insights and Networking
    Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

  • Privacy Push: Meta Faces EU Ban on Targeted Advertising
    Growth Insight

    Privacy Push: Meta Faces EU Ban on Targeted Advertising

    David

    November 6, 2023

    Introduction Just as Apple announced its plans to require “Privacy Manifests” to more proactively monitor and enforce their long-held policy…

  • Kinro Kansha no Hi: The Japanese Thanksgiving
    Growth Insight, Trending in Japan

    Kinro Kansha no Hi: The Japanese Thanksgiving

    Sakura Kinjo

    November 2, 2023

    Introduction Known as ‘勤労感謝の日’ (Kinrō Kansha no Hi), Thanksgiving in Japan stands as a recognized national holiday. The focus of…

  • Case Study: ViiV
    Case Study

    Case Study: ViiV

    Allen Park

    November 1, 2023

    Client’s KPI Strategy Services We Offered Results Influencer Posts ViiV is a travel vlog making and sharing app. Client: ViiV…

  • How to Dominate the App Store with Strategic Keyword Selection for ASO
    ASO

    How to Dominate the App Store with Strategic Keyword Selection for ASO

    Jamie Lou Borile

    November 1, 2023

    Introduction Are you struggling to get your app noticed in the crowded marketplace of the App Store? Don’t worry, you’re…

  • Puzzle Games in Japan: Icon Trends
    Growth Insight, Trending in Japan

    Puzzle Games in Japan: Icon Trends

    Sea Seino

    November 1, 2023

    Introduction Previously, we delved into the common trends in the promotion and advertising of puzzle games in Japan. This time, let’s…

  • Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]
    Growth Insight, Trending in Japan

    Keyword Insights: Japan App Store Discover Suggestions This Month [October 2023]

    Jamie Lou Borile

    October 31, 2023

    Introduction The Japanese language indeed is one of the most difficult languages to dig deeper into. So if you want…

  • App Store Screenshots: TikTok Japan VS Korea
    Growth Insight, Trending in Japan

    App Store Screenshots: TikTok Japan VS Korea

    Jamie Lou Borile

    October 31, 2023

    Introduction Japan and Korea, neighboring countries with a perceived likeness, are often recognized for their shared traits. Despite their geographical…

  • ASO Audit Report: IKEA
    ASO, Growth Insight

    ASO Audit Report: IKEA

    Jamie Lou Borile

    October 30, 2023

    Introduction The IKEA app, currently positioned as the 35th ranked app (at the time of writing) in the Shopping Category…

  • Cultural Marketing: Exploring Opportunities on Japan’s Culture Day
    ASO, Trending in Japan

    Cultural Marketing: Exploring Opportunities on Japan’s Culture Day

    Jamie Lou Borile

    October 26, 2023

    Introduction Japan’s Culture Day, known as “Bunka no hi,” is a national holiday that holds a special place in the…

  • Puzzle Games in Japan: Keyword Trends
    ASO, Trending in Japan

    Puzzle Games in Japan: Keyword Trends

    Sea Seino

    October 25, 2023

    Introduction In the ever-evolving landscape of digital entertainment, Japan has emerged as a veritable puzzle paradise. Renowned for its rich…

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  • A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025

    A Comprehensive Guide to the 1/23, 2024 Google Play Store UI Changes and Future Strategies 2025

  • Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

    Understanding User Reviews: How Foreign Game App Companies Should Approach App Reviews in the Japanese Market stragically

  • Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)

    Leveraging ChatGPT or GAI Service for App Store Optimization (ASO)

  • Insights from WWDC 2024: Key Takeaways for App Marketers

    Insights from WWDC 2024: Key Takeaways for App Marketers

Growth Insight

  • Launch of “Rocket A” — A Comprehensive Japan-Focused Marketing (CPE, UA) Media for Mobile Game

  • Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns

  • Japanese woman in train using smartphone

    Why Micro-Influencers Are Driving Brand Success in Japan

  • The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game

  • What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar

Case Studies

  • Case Study: Helio Games’ Amikin Adventure

    Case Study: Helio Games’ Amikin Adventure

  • Case Study: Tiimo

  • Case Study: Data.ai’s Phone Guardian

  • Case Study: Slopes

  • Case Study: TIMEFLIK

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