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  • The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)
    Trending in Japan

    The Memory over Record Strategy: Lessons from the 40-Year Revival of Fujifilm’s QuickSnap(Utsurun desu)

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts
    Trending in Japan

    Analog Nostalgia Meets Modern Magic: How Fujifilm’s “Cheki” Captured 100 Million Hearts

  • Launching Custom Product Pages in Japan & Korea market for Global App Marketers
    Growth Insight

    Launching Custom Product Pages in Japan & Korea market for Global App Marketers

  • The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.
    Trending in Japan

    The Effort-Cancellation Era: Navigating Japan’s 2026 Consumer Landscape for app marketers.

  • “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn
    Growth Insight Trending in Japan

    “Kokuhō (National Treasure)” and the Power of Cultural Authenticity: How a Kabuki-Themed Film Captured Japan’s Heart — and What Digital Marketers Can Learn

  • Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss
    Trending in Japan

    Tokyo Game Show 2025: Six Key Signals Global Game Marketers Shouldn’t Miss

  • Hangul and How It Affects App Search in Korea
    ASO

    Hangul and How It Affects App Search in Korea

    Allen Park

    July 15, 2022

    Introduction The app market in South Korea has been growing fastly, and now it is the third largest app market…

  • How to make ASO successful in Japanese
    ASO

    How to make ASO successful in Japanese

    Allen Park

    July 7, 2022

    Introduction One of the most popular topics in the world of ASO is localization. Localization is essential when you want…

  • Check Your ASO Score!
    ASO, Growth Insight

    Check Your ASO Score!

    aix

    June 23, 2022

    Introduction App Store Optimization(ASO) is an app marketing strategy that aims to increase an app’s search ranking and maximize its…

  • Non-ASO Measures that Double the ASO Benefit
    ASO, Growth Insight

    Non-ASO Measures that Double the ASO Benefit

    aix

    June 23, 2022

    Introduction The algorithm of app stores is calculated by various factors, so it seems appropriate to implement ASO from diverse…

  • How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization
    ASO, Growth Insight

    How to Enhance App Store Rating – ASO – Advanced Review & Rating Optimization

    aix

    June 23, 2022

    Introduction A previous article, “CRO Advanced: How to Convert Visitors to Users,” introduced a strategy that increases the number of…

  • How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization
    ASO, Growth Insight

    How to Convert Visitors to Active Users – ASO – Advanced Conversion Rate Optimization

    aix

    June 23, 2022

    Introduction Article, “MKO: Advanced: How to Select the Perfect Keywords for Your App,” had introduced Meta Keyword Optimization as a…

  • How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization
    ASO, Growth Insight

    How to Select Perfect Keywords for Your App – ASO – Meta Keyword Optimization

    aix

    June 23, 2022

    Introduction How do the users find your app? Ads might have brought some, or some might have heard about the…

  • Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)
    ASO, Growth Insight

    Japan vs. Korea – App Store Product Page Comparison – ASO (Part 1)

    Allen Park

    June 21, 2022

    Introduction While it is true both Japan and Korea are exotic to most western countries, Japan and Korea have various…

  • Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)
    ASO, Growth Insight

    Japan vs. Korea App Store Product Page Comparison – ASO (Part 2)

    Allen Park

    June 21, 2022

    Introduction The previous article, Japan vs. Korea Part 1, discussed the differences between the screenshots in Korea and Japan. Even though it…

  • What You Need to Know about Japan’s Mobile Market
    ASO, Growth Insight

    What You Need to Know about Japan’s Mobile Market

    aix

    May 19, 2022

    Introduction Japan’s mobile market is a dynamic and innovative powerhouse, characterized by its mobile-first approach, app-centric behavior, and tech-savvy consumer…

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