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  • Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns
    Growth Insight 韓国市場トレンド

    Korea’s New E-Commerce Law and Its Impact on Free Trials and Dark Patterns

  • Why Micro-Influencers Are Driving Brand Success in Japan
    Growth Insight Trending in Japan

    Why Micro-Influencers Are Driving Brand Success in Japan

  • The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game
    Growth Insight Trending in Japan

    The Future of Influencer Marketing in Japan and Korea: How “Never Snooze” is Changing the Game

  • Case Study: Helio Games’ Amikin Adventure
    Case Study Growth Insight

    Case Study: Helio Games’ Amikin Adventure

  • Case Study: Tiimo
    Case Study Growth Insight

    Case Study: Tiimo

  • What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar
    Growth Insight

    What We Learned as Japan App Marketers in 2024 for 2025 Success: Key Takeaways from our December Webinar

  • State of the Mobile Game Market in Japan (2023-2024)
    Growth Insight Trending in Japan

    State of the Mobile Game Market in Japan (2023-2024)

  • Unveiling the Future of Gaming: Highlights and Insights from TGS 2024
    Growth Insight Trending in Japan

    Unveiling the Future of Gaming: Highlights and Insights from TGS 2024

  • Tokyo Game Talk: An Evening of Insights and Networking
    Growth Insight Trending in Japan

    Tokyo Game Talk: An Evening of Insights and Networking

  • Embracing Changes: The Era of Loyal Users in 2024
    Growth Insight, Trending in Japan

    Embracing Changes: The Era of Loyal Users in 2024

    Jamie Lou Borile

    January 4, 2024

    Introduction In our recent webinar, we projected a transformative 2024, marked by embracing changes and adapting strategies due to privacy…

  • 2024 Japan Marketing Forecasting
    Growth Insight, Trending in Japan

    2024 Japan Marketing Forecasting

    Jamie Lou Borile

    January 4, 2024

    Introduction Over the past weeks, we’ve delved into the pivotal keywords that encapsulated the marketing landscape in Japan for the…

  • New Year Tradition in Japan: Eating Traditional Food!
    Trending in Japan

    New Year Tradition in Japan: Eating Traditional Food!

    Allen Park

    January 3, 2024

    Intro There are many ways to celebrate the new year but one of the popular things to do is to…

  • New Year Tradition in Japan: “Oseibo” And How Japanese People Appreciate Year-end and Celebrate New Year
    Trending in Japan

    New Year Tradition in Japan: “Oseibo” And How Japanese People Appreciate Year-end and Celebrate New Year

    Allen Park

    January 2, 2024

    Introduction Showing appreciation to the people around at year-end and celebrating the new year is a universal theme all around…

  • New Year Tradition in Japan: “Nengajo” – Should You Send It Too?
    Trending in Japan

    New Year Tradition in Japan: “Nengajo” – Should You Send It Too?

    Jamie Lou Borile

    January 1, 2024

    Introduction Japan, a nation rich in cultural traditions, welcomes the New Year with a unique and cherished practice known as…

  • New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential
    Trending in Japan

    New Year Tradition in Japan: “Hatsu-uri” And How to Harness its Business Potential

    Jamie Lou Borile

    December 31, 2023

    Introduction As we step into a new year, Japan welcomes the dawn of fresh opportunities and vibrant traditions. One such…

  • New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan
    Trending in Japan

    New Year Tradition in Japan: “Year End Lottery” And 9 App Tactics for Riding this Year-End Wave in Japan

    Jamie Lou Borile

    December 30, 2023

    As the clock strikes midnight, welcoming a new year is a global tradition celebrated with various customs and rituals. Across…

  • New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition
    Trending in Japan

    New Year Tradition in Japan: “Omikuji” And How Japanese Businesses are Leveraging This Tradition

    Jamie Lou Borile

    December 29, 2023

    Introduction The arrival of the New Year in Japan is marked by a rich tapestry of traditions, and one that…

  • Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends
    Growth Insight, Trending in Japan

    Full Immersion Experiences in Japan: Unveiling 2023’s Top Trends

    Jamie Lou Borile

    December 28, 2023

    Introduction In our past articles, we’ve delved into various aspects of Japan’s dynamic marketing landscape, exploring trends that captivated audiences…

  • Short-Form Videos Redefine Marketing Strategies in Japan in 2023
    Growth Insight, Trending in Japan

    Short-Form Videos Redefine Marketing Strategies in Japan in 2023

    Jamie Lou Borile

    December 27, 2023

    Introduction As we bid farewell to 2023, we’d like to share aix’s recent webinar unveiled the top keywords that left…

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