Events & Webinars

일본은 왜 버튜버에 열광할까?

일정:

2025년 2월 13일 (목) 15시~16시

내용:

일본은 왜 버튜버에 열광할까? 버튜버의 진짜 정체만큼이나 궁금한 일본 인플루언서 성공 전략을 알아봅니다.

이런분들께 추천!

👉 서비스 장르불문, 인플루언서 선정~성과 측정 법이 궁금하신 마케터 분들!
👉 일본 인플루언서들에게 회신이 오지않아 답답하셨던 분들!
👉 일본 인플루언서들의 단가가 적정가격보다 비싸지 않을지 걱정되시는 분들!
👉 일본 현지 버튜버의 실제 인기도와 효과적인 활용법이 궁금하신분들!

Japan Apps & Games
What We Learned in 2024 for 2025

December 19, 2024

Learn valuable insights to:

1. 🏆 Market Champions: Dive into top-performing apps and games from 2023 and 2024.
2. 💸 Revenue Insights: Learn which monetization models — IAP, IAA, subscriptions — brought in the most revenue.
3. 📊 Emerging Trends: From V-Tubers to meme champions, discover content trends that captured Japan’s attention.
4. 🔮 2025 Forecast: Gain a sneak peek at what’s likely to succeed in apps, games, and content.

I Want to Know Everything About Japan!
[Understanding Japan SNS Edition]
알고 싶다. 일본의 모든 것 – 일본의 이해 SNS편

*Webinar is in Korean language

December 19, 2024

Learn valuable insights to:

1. Major SNS in Japan X (Twitter) / 일본의 주요 SNS X(트위터)
2. Usage and Marketing of SNS in Japan / SNS의 활용과 마케팅
3. KakaoTalk in Japan? Learn about LINE! / 일본의 카카오톡? 라인 알아보기
4. Japan’s Influencer Campaign 2024 / 일본의 인플루언서 캠페인 2024

Year-end Holidays in Japan & Korea: Insights for App Growth

November 21, 2024

Learn valuable insights to:

1. Holiday Observations in Japan & Korea: Discover the key differences in Christmas and year-end holiday celebrations in Japan and Korea.
2. Product & App Adaptations: Uncover how top products align with the holiday spirit to capture user interest.
3. App Store Success Stories: Get inspired by the icons, promotions, and in-app events used by top-grossing game and non-game apps in Japan and Korea.
4. Actionable Insights for App Growth: Practical tips for app marketers and developers to drive engagement and conversions during the festive period.

Successful Game Marketing Strategy in Korea

October 31, 2024

Learn valuable insights to:
🇰🇷 Popular Game Categories & Uprising Trends
🇰🇷 User Acquisition (UA) Tactics
🇰🇷 The Peculiarities of Korean Game Ads
🇰🇷 Budget Distribution per Game Grade

Tokyo Game Talk

Meet Up & Network in Tokyo

Date: 25th of September 2024 (Wed)
Time: Reception opens at 7:00PM, Starts at 7:30PM (Tokyo time)

Location: aix’s Tokyo Headquarters

Apps & Games: Successful Culturalization in Korea

29th August 2024

Learn valuable insights to:
🇰🇷 Understanding Korean consumers: Delve into the unique preferences and behaviors of Korean users.
🇰🇷 Cultural localization strategies: Learn how to adapt your app or game to resonate with Korean audiences.
🇰🇷 Case studies: Gain inspiration from successful app and game launches in Korea.

Onboarding & Paywall in Japan: Where Little Changes Make Big Returns

25th July 2024

Topics:
1. Understanding Japan
2. Onboarding
3. Paywall Timing
4. Design that worked in Japan / Case Studies

How Have You Been in 2024?
Recap of 2024 Marketing Trends in Japan so far

27th Jun 2024

Topics:
1. Review of 2023 Predictions
2. Personalization & Personalized Experiences
3. Subscription Plans
4. Boundless EC
5. Immersiveness
6. What to expect in the rest of 2024 and further?

Mobile Game Marketing in Japan (Part 2):
Creatives / Influencers / Branding / Strategy

Topics:
1. Crafting Creatives for the Japanese Audience
2. Influencers in Japan
3. Content Marketing
4. Branding
5. Planning Your Marketing in Japan

Mobile Game Marketing in Japan: Market Information / UA / ASO

Topics:
1. Japan Gaming History
2. Japan Mobile Market Information
3. UA in Japan
4. ASO in Japan
5. Free Japan Marketing Consultation!

Creatives in Japan: Does Japan Really Like Sakura?

Contents:
1. Does Japan Really Like Sakura?
2. Spring Creatives in Japan
3. Seasonal Marketing in Japan

[aix x AD Innovation] Marketing in Japan 101 – Mobile Games (제로부터 시작하는 일본 게임 마케팅)

Contents (the webinar is in Korean):
1. Japan Game Market Overview (일본게임시장 개요)
2. UA Marketing trends (일본 UA 마케팅 트렌드)
3. SNS/Influencer and brand marketing trends (일본 SNS/인플루언서/브랜드 마케팅 트렌드)
4. Compare/contrast Korean and Japanese game creatives (한국 vs 일본 게임 크레이이티브 비교)

Dating Apps in Japan

Contents:
1. Exploring the unique culture of the Japanese Dating Scene
2. ASO & Marketing Trends of the top Dating Apps in Japan